Digital Marketing Specialist (SEO/SEM)

03/17/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Specialist Role at BMOC Inc. in Madison, WI

The Digital Marketing Specialist position at BMOC Inc. focuses on driving leasing performance and enhancing brand visibility across multifamily and student housing portfolios. The role requires hands-on execution of paid search, social media, email marketing, and SEO campaigns with strong emphasis on measurable outcomes and cross-functional collaboration. Candidates should have 1–3 years of digital marketing experience, be data-driven, and comfortable managing multiple platforms and performance metrics. Compensation includes a base salary plus performance bonuses, with benefits and growth opportunities in a structured property management company.

Optimixed’s Overview: Key Insights into a High-Impact Digital Marketing Role in Real Estate

Role and Responsibilities

The Digital Marketing Specialist at BMOC Inc. is a pivotal role designed to integrate marketing efforts directly with leasing and occupancy goals across a portfolio of multifamily and student housing properties. This position demands a blend of tactical campaign management and strategic collaboration with property managers and executive leadership.

  • Campaign Execution: Planning, launching, and optimizing paid search, social media, email, and SEO campaigns with detailed audience segmentation and performance tracking.
  • Website and Platform Management: Overseeing content updates, landing pages, and accuracy of property listings on major advertising platforms such as Apartments.com and Zillow Rentals.
  • Branding and Marketing Collateral: Supporting corporate brand consistency and developing marketing materials aligned to business development efforts.
  • Events and On-Site Marketing: Coordinating marketing events and ensuring alignment of on-site materials with leasing priorities.
  • Performance Reporting: Providing timely analytics reports, budget oversight, and actionable recommendations to improve campaign ROI.

Candidate Profile and Competencies

The ideal candidate excels in performance-driven digital marketing within a multi-property or portfolio-based business environment. Important traits include:

  • Experience with paid media platforms, analytics tools, and website CMS management.
  • Strong organizational skills and ability to manage multiple priorities effectively.
  • Proactive mindset with accountability for measurable KPIs.
  • Adaptability to evolving structures and real-time problem solving.
  • Background or interest in real estate marketing is a plus.

Compensation and Growth Opportunities

The role offers a competitive base salary ranging from $42,000 to $47,000 annually, complemented by performance-based commissions and eligibility for year-end bonuses. BMOC Inc. emphasizes professional growth tied to measurable impact, responsibility, and results within a structured and evolving property management company.