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TL;DR Summary of Digital Marketing Specialist Role at Scot Forge
The Digital Marketing Specialist at Scot Forge leads innovative AI-enabled marketing efforts to optimize digital presence across channels such as SEO, paid search, and social media. This role focuses on demand generation, leveraging data-driven insights and emerging technologies to drive campaign performance and customer engagement. Candidates should have strong analytical skills, experience with AI marketing tools, and a passion for experimenting with new digital strategies in a B2B industrial setting.
Optimixed’s Overview: Transforming Industrial Marketing with AI-Powered Digital Strategies at Scot Forge
Role Summary and Company Background
Scot Forge, a 130-year-old employee-owned manufacturer specializing in custom forgings for critical industries such as aerospace, defense, and mining, is seeking a Digital Marketing Specialist. This position spearheads the integration of artificial intelligence and advanced analytics in digital marketing to enhance lead generation, customer engagement, and brand visibility.
Key Responsibilities
- Manage and optimize multi-channel digital marketing including AI-driven zero-click search, SEO, paid search, social media, email marketing, and website performance.
- Lead the adoption and testing of emerging digital tools and AI-enabled technologies to maintain competitive advantage and expand marketing capabilities.
- Collaborate with Sales and leadership to align marketing campaigns with business goals, ensuring efficient lead qualification and nurturing.
- Plan integrated campaigns that balance innovation with measurable results and continuous optimization.
- Administer marketing automation platforms to support the customer journey using real-time data.
- Analyze campaign metrics to identify trends, evaluate ROI, and apply improvements leveraging new tactics and platform updates.
Qualifications & Skills
- Bachelor’s degree in marketing, business, or related field with 3–5 years of digital marketing experience, preferably in B2B or industrial contexts.
- Proficiency with SEO, Google Ads, Google Analytics, paid social, email marketing platforms, and AI-enabled marketing tools.
- Strong analytical mindset to interpret data and deliver actionable insights.
- Curiosity and creativity to experiment with new platforms and AI-driven approaches.
- Excellent communication, organization, and project management skills.
Work Environment and Benefits
The role requires onsite work at Scot Forge’s Spring Grove, IL facility with occasional travel. The company offers a comprehensive benefits package, including medical, dental, vision, 401(k) with match, profit sharing, and employee stock ownership plans. Scot Forge fosters an inclusive, drug-free workplace and values diversity.
