SEO isn’t a mundane process that can be boiled down to a checklist or cheat sheet. The best SEOs problem-solve and have a conceptual understanding of Search. Sarah Presch joins the SEO Rant podcast to share why critical thinking matters so much to doing SEO: Don’t use SEO tools unless you also use your brain Why having a conceptual understanding is a huge SEO advantage Why thinking critically about SEO is not optional – it’s a necessity that can’t be avoided SEO Demands Critical Thinking Having
