As you know, Google updated its Google Ads data retention policy recently, which changed how long it will store some of its shorter-term performance data. Specifically, the data hourly, daily, and weekly reporting data.
The hourly, daily and weekly reporting data in Google Ads will be deleted starting this Monday, June 1, 2026. This is for data that is older than 37 months, which will be deleted. So make sure to download any of that data.
The longer data, such as the monthly…
