Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google’s New AI Mode Link Overlay Test
Google is experimenting with replacing direct website links in AI Mode with overlay bubble cards, requiring an extra click to visit the site. This change could lead to reduced traffic for the linked websites. The update aims to create a more consistent user experience with previous AI Mode link improvements.
Optimixed’s Overview: How Google’s Overlay Link Test in AI Mode Might Impact Website Traffic
Google’s New Link Presentation in AI Mode
Google is currently testing a new way to display links within its AI Mode interface. Instead of the traditional direct hyperlinks that take users immediately to a mentioned website, Google is showing overlay bubble cards that require users to click twice to reach the external site.
Potential Implications for Website Traffic
- Reduced Click-Through Rates: This added step could discourage some users from visiting the linked websites, potentially lowering referral traffic.
- Consistency with AI Link Updates: The change may align with previous updates aimed at harmonizing how links function within AI Mode and AI Overviews.
Community and Industry Reactions
The change was first noticed and shared by SEO expert Brodie Clark, sparking discussions across SEO forums and social platforms. Observers are monitoring how this test may affect website visibility and user behavior in search results powered by AI Mode.
