Google AI Will Now Be Able to Call Businesses to Make Queries on Your Behalf

Posted on July 16, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Google’s New AI-Powered Search Features Enhance User Interaction

Google is introducing agentic AI capabilities that allow its AI tools to call businesses on users’ behalf to gather information. This innovation simplifies tasks like checking pricing and availability without requiring phone calls from users. Additionally, Google AI Pro subscribers gain access to the advanced Gemini 2.5 Pro model, enhancing complex reasoning, math, and coding assistance. These updates showcase Google’s focus on leveraging its vast data access to improve search and AI experiences.

Optimixed’s Overview: How Google’s Latest AI Enhancements Transform Local Search and Advanced Queries

Introduction to Google’s Agentic AI in Search

Google is rolling out new AI-powered features that significantly elevate how users interact with search results. The key highlight is the integration of agentic capabilities within Search, which empower Google’s AI to perform tasks on behalf of users, such as calling local businesses to obtain information like pricing and appointment availability.

Key Features and Benefits

  • Automated Calls to Businesses: Users searching for services like “pet groomers near me” can now prompt AI to call businesses, gather details, and consolidate responses, eliminating the need to make phone calls themselves.
  • Convenience for Users: This is especially useful for people who prefer not to make phone calls or want quick access to multiple options in one place.
  • Business Interaction: Local businesses will receive AI-driven calls, which may initially seem unusual but will streamline communication and help them reach more customers.

Advanced AI Model Access: Gemini 2.5 Pro

Alongside agentic capabilities, Google is enhancing its AI Mode by offering subscribers access to the Gemini 2.5 Pro model. This model is designed for:

  • Advanced reasoning abilities
  • Complex math problem solving
  • Improved coding assistance

The default AI Mode remains optimized for quick, general assistance, while Gemini 2.5 Pro provides deeper support for larger, more intricate queries.

Implications for the AI and Search Landscape

While competitors like OpenAI, xAI, and Meta aggressively pursue AI leadership, Google leverages its unparalleled web data to enhance practical applications of AI within Search and related tools. These updates demonstrate Google’s strategy to integrate AI deeply into everyday user tasks, potentially reshaping how local search and AI assistance function.

Availability and User Impact

The agentic AI calling feature is currently rolling out to all Search users in the U.S., with increased usage limits available for Google AI Pro and AI Ultra subscribers. This rollout marks a significant step toward more interactive, efficient search experiences powered by AI.