Google Announces Top Quality & Store Widget

09/18/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google’s Updated Store Widget Enhances Ecommerce Credibility

Google’s store widget has been reintroduced with three distinct versions to help boost ecommerce sales and build shopper trust. The widgets provide valuable store information such as ratings and service policies, addressing key challenges of visibility and legitimacy. Businesses using these widgets reported up to an 8% increase in sales within 90 days. The update clarifies differences between the Top Quality Store, Store Rating, and Store Quality widgets.

Optimixed’s Overview: Enhancing Ecommerce Trust with Google’s Refined Store Widgets

Introduction to Google’s Store Widget Update

Google has refreshed its store widget offering to provide ecommerce merchants with new tools to enhance customer confidence and increase sales. Although the widget concept has existed since last year, this update introduces clarity by segmenting the widget into three tailored versions based on a store’s rating status and quality badge.

Key Features of the Three Store Widgets

  • Top Quality Store Widget: Available to stores that have earned the Top Quality Store badge, this widget highlights exceptional customer service and summarizes store performance through reviews and policy details.
  • Store Rating Widget: For stores with ratings but without the Top Quality badge, this widget displays review summaries alongside key service information to build shopper trust.
  • Store Quality Widget: Designed for stores lacking ratings and the Top Quality badge, it focuses on sharing critical service and policy information to establish basic credibility.

Impact on Ecommerce Merchants

Merchants incorporating these widgets on their websites have experienced up to an 8% increase in sales over 90 days, demonstrating the effectiveness of transparent store information in converting hesitant shoppers. By addressing the dual challenges of visibility and legitimacy, these widgets serve as valuable tools in competitive online retail environments.

Conclusion

Google’s updated store widget suite offers ecommerce sites a strategic way to showcase store quality and ratings, helping to build shopper confidence and ultimately drive more conversions. Understanding which widget applies to a store’s status allows merchants to better leverage this feature for optimized sales performance.