Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Rising Google Business Profile Suspensions Impacting Local SEOs
Local SEOs are experiencing a noticeable increase in Google Business Profile (GBP) suspensions. Many report that new profiles and edits to existing ones are triggering these suspensions more frequently than before. The trend suggests recent changes or updates by Google’s Spam and Quality Team or AI algorithms. Users are advised to be cautious with frequent edits to avoid triggering more suspensions.
Optimixed’s Overview: Understanding the Surge in Google Business Profile Suspensions Among Local SEOs
Recent Trends in GBP Suspensions
Local SEO professionals have observed a sharp rise in the number of Google Business Profile suspensions affecting their client accounts. This increase appears widespread and is causing concerns within the community managing multiple profiles.
Community Feedback Highlights
- Frequent Suspensions: Many report that newly created Google Business Profiles are suspended within days.
- Suspensions After Edits: Even minor updates or edits to existing profiles have triggered suspensions.
- Appeals and Reinstatements: Profiles suspended are often reinstated after submitting appeals with proper documentation.
- Algorithm and AI Influence: Experts suggest recent updates from Google’s Spam and Quality Team and AI algorithm adjustments may be causing this spike.
What Local SEOs Should Consider
Given the increased scrutiny, local SEOs are advised to:
- Limit Frequent Edits: Avoid making multiple quick changes to GBP listings to reduce risk of suspension.
- Document Thoroughly: Keep comprehensive records to support reinstatement appeals if suspensions occur.
- Stay Informed: Monitor community forums and updates from Google for any changes impacting GBP management.
