TL;DR Summary of Google Business Profile Changes: Updates Renamed to Posts
Google has renamed the feature formerly known as “Updates” to “Posts” within Google Business Profiles. This change is primarily a text label update with no new functionality introduced. The naming has fluctuated over time and may differ between desktop and mobile interfaces. The update aims to streamline how business owners publish announcements on their local listings.
Optimixed’s Overview: Understanding the Recent Naming Shift from Updates to Posts in Google Business Profiles
Background on Google Business Profile Posting Features
Google Business Profiles allow business owners to engage with customers by sharing announcements directly on their local listing. Historically, this feature has been labeled inconsistently as either “Updates” or “Posts”, sometimes varying between desktop and mobile platforms such as Google Maps.
What Changed?
- The label “Updates” has recently been officially renamed to “Posts”.
- This is a purely cosmetic change with no alteration to the underlying functionality or user experience.
- The change was observed and shared publicly by SEO expert Syed M. Amir Hassan on social media.
Implications for Business Owners
Business owners should note that while the terminology has changed, the process for adding announcements or promotional content remains the same. This renaming helps clarify the feature’s purpose and aligns it more clearly with the concept of posting fresh content.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original article.
