Google Business Profiles Removes Utility Bill As Evidence For Appeal

Posted on July 10, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Removes Utility Bills as Proof for Business Profile Appeals

Google has updated its Business Profiles help documentation by removing utility bills as acceptable proof for appeals. This change likely aims to prevent fraudulent submissions since utility bills can be easily forged. Now, only official business registration, business licenses, and tax certificates are accepted as valid evidence. The update was noticed through archival comparisons and community discussions.

Optimixed’s Overview: Google’s Stricter Verification Requirements for Business Profile Appeals

Changes to Accepted Documentation for Google Business Profile Appeals

Google has recently tightened the requirements for businesses appealing decisions on their Google Business Profiles by removing utility bills from the list of acceptable verification documents. This move reflects an effort to enhance the integrity of the appeal process and reduce the risk of fraudulent claims.

Previous vs. Current Accepted Documents

  • Previously accepted proof: Utility bills were allowed as evidence to verify business legitimacy in appeals.
  • Currently accepted proof: Google now only accepts official business registration, business licenses, and tax certificates.

Implications for Businesses

Businesses submitting appeals must now ensure they provide one of the official documents listed above. The removal of utility bills makes the verification process more stringent, potentially reducing ease of submission but increasing reliability of approved appeals.

Community Reactions and Source Verification

The update was identified by monitoring changes in Google’s help documentation archives and shared by community members on social platforms like X. Discussions highlight concerns about possible forgery with utility bills, which may have influenced Google’s decision to tighten verification standards.