TL;DR Summary of Google Simplifies Search Results by Removing Underused Features
Optimixed’s Overview: How Google Is Streamlining Search Results by Phasing Out Lesser-Used Features
Summary of Google’s Search Results Simplification
Google’s John Mueller recently announced a strategic move to simplify the search results page by removing various features that are not frequently used or do not add significant value to users. This includes the removal of specific structured data types and small organizational elements within the search interface.
Features and Structured Data Being Removed
- Today’s Doodle box: The daily doodle feature will no longer appear in search results.
- Nutrition facts: Nutritional information embedded in search results is being discontinued.
- Nearby offers and events: These local promotions and event displays will be removed.
- Local bikeshare station status: Real-time bikeshare availability data is deprecated.
- TV season selector: A tool for browsing TV show seasons within search is being retired.
- Practice problem structured data: This data type will no longer be supported.
- Dataset structured data: Confirmed to be used only by Dataset Search and not general Google Search.
What This Means for Structured Data and SEO
Despite these removals, Google clarifies that this is not the end of all structured data or rich results. Essential and popular structured data types remain active to enhance search results. The move reflects Google’s intent to focus on features that deliver meaningful engagement and utility, while decluttering less impactful elements.
SEO professionals should monitor these changes closely and adjust their structured data implementations accordingly, ensuring compliance with current Google Search standards and maintaining visibility in rich result features.
