Google Launches Virtual Try-On & Customized Price Alerts

Posted on July 25, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Launches Virtual Try-On and Price Alerts Features

Google has officially launched its virtual clothes try-on feature in the U.S., enabling users to upload photos and use AI to try on apparel virtually. The feature is integrated across Google Search, Shopping, and Images for billions of items. Additionally, Google introduced customizable price alerts that notify shoppers when a product hits their specified price, including options for preferred size and color.

Optimixed’s Overview: How Google’s New Virtual Try-On and Price Alert Features Enhance Online Shopping

Virtual Try-On Brings AI-Powered Apparel Fitting to Google’s Ecosystem

Google has expanded its shopping capabilities by rolling out a virtual try-on feature that uses AI technology to help users visualize clothing on themselves through uploaded photos. This feature is now live in the U.S. and can be accessed by tapping the “try it on” icon on product listings across Google Search, Shopping, and Google Images.

  • Interactive Experience: Users upload a full-length photo to see how apparel items look on their body, enhancing confidence in online purchases.
  • Wide Selection: The try-on tool covers billions of apparel items from Google’s comprehensive Shopping Graph.
  • Seamless Integration: Easily accessible from various Google platforms, making it convenient for shoppers to explore styles.

Customizable Price Alerts Help Shoppers Track Deals More Efficiently

Alongside the virtual try-on, Google introduced a feature allowing users to set price alerts with personalized conditions. Shoppers can specify their preferred price point, size, and color to receive notifications when a product drops below their target price.

  • Price Tracking: Users hit “track price” on a product to enable alerts tailored to their preferences.
  • Personalization: Alerts consider specific sizes and colors, providing more relevant notifications.
  • Improved Shopping Decisions: This helps users avoid missing out on deals and make informed purchases.

These updates position Google as a more interactive and user-friendly platform for online apparel shopping, combining AI innovation with practical tools for deal tracking.