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Daily Search Forum Recap: July 23, 2026

07/23/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR

Several large publishers are considering blocking Google Search due to declining click-through rates. The EU fined Google $1 billion for anti-competitive practices related to the Digital Markets Act. Google reported record Q2 2026 earnings with a 14.5% increase in ad revenue. A new bug affects Google Local review replies, and Google Maps now notifies users when reviews aren’t posted. Google Ads API version 25 has been released, and Google Discover is testing rounded corners for its cards.

Key Developments

  • Large publishers may block Google Search due to insufficient click-through rates.
  • The EU fined Google $1 billion for breaching the Digital Markets Act.
  • Google’s Q2 2026 earnings show a 14.5% increase in ad revenue, totaling $81.6 billion.
  • A bug in Google Local prevents review replies from displaying.
  • Google Ads API version 25 is now available with significant updates.

Optimixed Analysis

The potential move by large publishers to block Google Search could significantly impact Google’s content ecosystem and search results quality. The EU’s fine underscores ongoing regulatory challenges for Google in Europe, particularly concerning anti-competitive behavior. Google’s record earnings highlight strong ad performance, but the new bug in Google Local could affect business interactions. The release of Google Ads API version 25 presents new opportunities for advertisers to leverage updated features. The changes in Google Discover’s design may indicate a shift towards a more visually engaging user experience.

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