Google Search Removal-Based Demotion Systems Changes From High To Significant Volume

Posted on June 11, 2025

TL;DR Summary of Google Updates Removal-Based Demotion Criteria

Google has updated its removal-based demotion systems terminology from “high” to “significant” volume. This change clarifies that the demotion depends on the significance of removal requests, not purely on their number. The update impacts how sites with exploitative removal practices are evaluated in search rankings. Google’s John Mueller confirmed this is a clarification rather than a policy shift.

Optimixed’s Overview: Clarifying Google’s Approach to Removal-Based Demotion in Search Rankings

Background of Removal-Based Demotion Systems

Google uses removal-based demotion systems to reduce the ranking of websites that engage in exploitative practices related to removal requests. These can include a large number of valid copyright takedown requests or personal information removal demands.

Key Change in Terminology

  • The previous documentation referred to a “high” volume of removal requests as a threshold.
  • Google has now replaced “high” with “significant,” emphasizing the importance and impact of these requests rather than just their quantity.
  • This subtle wording shift suggests a more qualitative assessment of removal cases.

Implications for Websites and SEO

Rather than focusing solely on the number of removal requests, Google now considers how significant these requests are when deciding whether to apply demotion. This may affect how sites manage compliance and respond to removal demands.

Official Confirmation

John Mueller from Google confirmed the change is a clarification, highlighting that the threshold is based on the significance, not just the absolute count of removal cases.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original article.