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Google Testing New Report Reviews Options

Posted on June 19, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Tests Updated Review Reporting Options in Business Profiles

Google is testing new review reporting options within the Google Business Profiles reviews section. The updated interface replaces previous labels like “Off-topic” and “Spam” with reworded fields aimed at clearer reporting. This feature is currently in a limited test phase and not yet available to all users. Industry experts are monitoring if these changes lead to more effective review moderation.

Optimixed’s Overview: Enhancements in Google Business Profile Review Reporting Interface

Overview of Google’s New Review Reporting Test

Google is experimenting with updated options for reporting reviews on Google Business Profiles. This testing phase introduces revised labels and fields designed to improve the clarity and effectiveness of user-submitted review reports.

Details of the Changes

  • The previous top reporting categories, “Off-topic” and “Spam”, have been reworded to better reflect their purpose.
  • The new reporting interface can be accessed via the report icon next to reviews in Google Search for those included in the test.
  • The update is currently limited to select accounts, indicating a phased rollout or A/B testing approach.

Industry Reception and Next Steps

SEO and local search professionals, such as Amy Toman and Tim Colling, have observed and discussed these changes on platforms like LinkedIn and the Local Search Forum. The community is keenly watching whether these updated options result in more effective moderation and removal of inappropriate or irrelevant reviews.

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