Google Testing Slim Light Blue Vertical Bar By Search Result Snippets

Posted on June 24, 2025
Source: barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google’s New Light Blue Bar Experiment in Search Results

Google is testing a light blue bar on the left side of search result snippets on mobile devices. This new design element appears beside the favicon and title link, adding color and visual distinction. The experiment has been observed by multiple SEO experts and shared on social media platforms. The purpose behind this visual change remains unclear but it could influence user interaction with search results.

Optimixed’s Overview: Understanding Google’s Latest Mobile SERP Visual Test

Introduction to Google’s Visual Experiment

Google is continuously experimenting with the appearance of its Search Engine Results Pages (SERPs) to enhance user experience and engagement. Recently, a new test involving a slim light blue bar positioned on the left side of search result snippets has been spotted on mobile devices.

Details and Observations

  • The light blue bar runs vertically along the left edge of each search result snippet, appearing just before the favicon and the clickable title link.
  • The color intensity varies, sometimes appearing lighter beside the favicon or darker next to the title link, suggesting multiple variations are being tested.
  • This design tweak is seen as an extension of previous scrollable blue line experiments conducted by Google in 2023.
  • SEO experts such as Sachin Patel, Brodie Clark, and Vijay Chauhan have documented and shared examples on social media, highlighting the growing awareness of this test within the SEO community.

Potential Implications

While the exact rationale behind this change remains speculative, the light blue bar may serve to:

  • Improve visual hierarchy by clearly delineating individual search results.
  • Enhance mobile user experience by adding color cues that guide users’ eyes.
  • Increase click-through rates by making search results more noticeable and engaging.

Conclusion

Google’s light blue bar experiment reflects its ongoing efforts to refine search result presentation, especially on mobile devices. SEO professionals and marketers should monitor these changes as they might impact user behavior and search performance metrics in the near future.