Google Testing Tinted Colored Background For Search Results

11/06/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Testing New Tinted Background Colors on Search Results Page

Google is experimenting with a brownish/yellowish tinted background on its search results page, replacing the usual white backdrop. This change also darkens the gray boxes typically seen on the page, creating a noticeably different visual experience. The test appears inconsistent across regions, with some users seeing the tint while others retain the classic white background. Overall, this experiment has sparked discussion about user interface and color scheme changes in search results.

Optimixed’s Overview: Google’s Exploration of New Color Schemes to Refresh Search Results Appearance

Introduction to the Background Color Experiment

Recently, Google initiated a test involving a tinted background color on its search engine results pages (SERPs). The standard white background is replaced with a blend of brownish, grayish, and yellowish hues, dramatically altering the look and feel of the page. This subtle yet impactful design change affects not only the background but also the gray interface elements, making them appear darker.

Details and User Observations

  • Color Shift: The white default background shifts to a muted brownish-yellow tint, which some users describe as making their monitor colors appear off or broken.
  • Interface Elements: Gray boxes on the page also become darker to complement the new background.
  • Regional Variations: Some users accessing Google from different IP addresses report seeing the tinted background, while others continue to see the traditional white background. For example, a VPN user accessing UK-based results saw the tinted footer, while Australian IP addresses retained the white footer.
  • Community Sharing: Individuals like Khushal Bherwani and Jamie Press have shared screenshots of these changes on social platforms, highlighting public interest and curiosity.

Implications of the Test

This experiment may represent Google’s effort to refresh the aesthetic of its search results interface or test user reactions to alternative color schemes. Color usage in UI can impact readability, user comfort, and overall perception of the platform, so such tests are crucial before any permanent rollout.

As of now, the tinted background remains a test and is not widely implemented. Users and SEO professionals should watch for further updates as Google continues to explore user interface optimizations.