Head of SEO and AI Visibility

04/22/26
Source: Expert Level SEO Jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Smallpdf’s Head of SEO Role and Company Overview

Smallpdf is a leading digital document platform simplifying workflows for millions globally. They are hiring a Head of SEO to lead their global organic search strategy, focusing on driving growth, AI search visibility, and team development. The role requires a blend of strategic vision and hands-on execution, with expertise in technical SEO, AI-driven search optimization, and cross-functional collaboration. Smallpdf offers a flexible, inclusive work culture with strong emphasis on innovation, professional growth, and employee well-being.

Optimixed’s Overview: Driving Organic Growth and Innovation at Smallpdf with Strategic SEO Leadership

Company Background and Mission

Founded in 2013, Smallpdf is a Swiss-based SaaS company dedicated to simplifying document management. Trusted by millions across 195+ countries, Smallpdf provides powerful yet intuitive tools for compressing, converting, editing, and e-signing digital documents. The company prides itself on combining product excellence with user-centric design, data-driven innovation, and continuous improvement to enhance everyday productivity.

Role Overview: Head of SEO

  • Leadership & Strategy: Own Smallpdf’s global SEO program encompassing technical, on-page, off-page, and content SEO to increase visibility, qualified traffic, and new annual recurring revenue (ARR).
  • Team Management: Lead and mentor a team of 3-6 SEO professionals, fostering a culture of rapid execution, learning, and high performance.
  • Cross-Functional Collaboration: Partner closely with Product, Engineering, and Marketing teams to align SEO objectives with company goals and AI-driven search trends.
  • Experimentation & Analytics: Build and iterate an SEO experimentation program to drive measurable growth, leveraging data insights and SEO tools like Google Search Console and Ahrefs.
  • Content Strategy: Shape and optimize organic content efforts to expand Smallpdf’s footprint while maintaining quality and aligning with AI/LLM search opportunities.

Ideal Candidate Profile

  • 6–10 years of comprehensive SEO experience, including technical and product-led SaaS environments.
  • Proven leadership with at least 2 years managing SEO teams and delivering business impact.
  • Expertise in adapting SEO strategies for AI-driven search discovery and maintaining performance through algorithm changes.
  • Strong analytical mindset with hands-on experience in SEO tools and experimentation frameworks.
  • Excellent communication skills to align diverse stakeholders and balance strategic and tactical demands.

Company Culture and Benefits

Smallpdf promotes a dynamic, inclusive workplace valuing innovation and impact. Employees enjoy:

  • Remote work flexibility combined with occasional team meetups
  • Generous vacation policy with 30 days plus sabbaticals and parental leave
  • Personal development budgets and internal/external coaching opportunities
  • Phantom stock options and a transparent, equitable compensation philosophy
  • A supportive environment fostering continuous learning, creativity, and ownership

Commitment to Diversity and Inclusion

Smallpdf emphasizes equal opportunity hiring, welcoming diverse backgrounds and identities. The company uses voluntary demographic data collection to ensure an equitable recruitment process and values authentic expertise alongside thoughtful AI integration.