How to Find Hyper-Specific Audiences with SparkToro’s New AI Features – SparkToro

08/19/25
Source: SparkToro by Rand Fishkin. Read the original article

TL;DR Summary of Unlocking Audience Insights with SparkToro’s AI-Powered Conversational Queries

SparkToro’s new AI-driven Conversational Queries enable marketers to define highly specific audiences beyond traditional keywords or site visitors. This feature leverages large language models to deliver detailed behavioral, demographic, and interest data for both B2B and B2C segments. Users can uncover audience affinities, content preferences, and platform usage to enhance targeting and content strategies effectively.

Optimixed’s Overview: How AI Enhances Audience Discovery and Marketing Precision with SparkToro

Introduction to Conversational Queries

SparkToro introduces a powerful AI-based capability called Conversational Queries, allowing users to describe their ideal audience in natural language. Unlike traditional audience analysis limited to fixed parameters like website visitors or keyword searches, this innovation lets marketers target nuanced groups such as “small law firms seeking better client-attracting websites” or “tabletop RPG players exploring alternatives to Dungeons & Dragons.”

Key Features and Benefits

  • AI-Powered Audience Descriptions: Uses large language models (including ChatGPT) to interpret custom audience definitions and return rich data on behaviors, platform usage, and demographics.
  • Granular Insights: Provides detailed information on social media preferences, search behaviors, podcast and YouTube channel affinities, and relevant online communities like subreddits and Discord.
  • High Opportunity Targeting: Identifies niche interests with strong audience affinity but low market saturation, such as specialized email marketing for law firms.
  • Applicable to B2B and B2C: Enables deep understanding of both business clients and consumer segments, supporting diverse marketing strategies.

Practical Use Cases

For example, marketing to small to mid-size law firms reveals unique social media usage patterns, highlighting LinkedIn and Medium as preferred platforms. Similarly, targeting the tabletop role-playing game community shows a significant presence on Discord and specific niche websites and content creators. These insights help marketers allocate resources and tailor messaging more effectively.

Conclusion

SparkToro’s Conversational Queries mark a significant advancement in audience research by combining AI’s linguistic capabilities with robust marketing data. This tool empowers marketers to go beyond simple keyword or website analysis, uncovering meaningful behaviors and interests that drive engagement. Currently available on higher-tier plans, this feature is set to roll out across all account levels, offering broad access to enhanced audience intelligence.