Instagram Promotes DM Translation and Scheduling Features for Business Users

Posted on July 17, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Instagram Expands Access to DM Translation and Scheduling Tools for Businesses

Instagram has broadened access to its DM translation and message scheduling features, enhancing business communication options. These tools allow businesses to translate messages into 99 languages and schedule DMs to reach audiences at optimal times. While not brand new, Instagram is now actively promoting these functions to boost cross-border engagement and improve professional outreach.

Optimixed’s Overview: Enhanced Instagram Messaging Features Empower Business Communications

Expanded DM Translation Capabilities

Instagram’s DM translation tool enables businesses to seamlessly connect with global audiences by translating direct messages into 99 different languages. Users can hold down on a message and select “Translate” to view the translated text beneath the original. Additionally, setting a preferred language allows automatic translation of incoming DMs, facilitating smoother cross-cultural interactions and expanding business opportunities internationally.

Scheduling Direct Messages for Strategic Outreach

With the scheduling feature, businesses can compose messages and choose the exact date and time for delivery by holding down the “Send” button. This allows messages to be sent during optimal engagement windows, tailored to recipients’ local time zones. Though instant replies often dominate social media communication, scheduled DMs offer strategic advantages for targeted marketing and audience connection.

Implications for Business Marketing on Instagram

  • Broader Access: Instagram is now promoting these features widely, making them accessible to more businesses.
  • Improved Engagement: Translation and scheduling tools help enhance audience interaction and professional outreach.
  • Marketing Strategy Integration: These capabilities can be incorporated into Instagram marketing plans to maximize reach and effectiveness.

Overall, these messaging enhancements provide valuable tools for businesses aiming to strengthen their global presence and optimize communication timing on Instagram.