Instagram Says Trial Reels Have Helped Creators Significantly Increase Their Reach

Posted on June 8, 2025

TL;DR Summary of How Instagram Trial Reels Boost Content Reach and Engagement

Instagram Trial Reels let creators test their videos with non-followers to gauge content performance. This feature provides early engagement insights without showing the Reel to existing followers. Creators can post up to 20 trial Reels daily, helping them optimize content strategy and grow their audience. Many users see increased reach and engagement by converting successful trial Reels into regular posts.

Optimixed’s Overview: Maximizing Instagram Reach with Trial Reels Audience Testing

What Are Trial Reels?

Instagram’s Trial Reels allow creators to share Reels exclusively with users who do not follow them, offering an unbiased view of how content performs among new audiences. Unlike regular Reels, trial Reels are not visible to existing followers on the Feed or Reels tab.

Key Benefits of Using Trial Reels

  • Audience Sampling: Reach non-followers to test content appeal before wider distribution.
  • Performance Insights: Receive engagement metrics—views, likes, comments, shares—after about 24 hours.
  • Content Optimization: Use feedback to refine your creative strategy and increase effectiveness.
  • Growth Potential: Trial Reels can be reposted as regular Reels to followers, helping expand your audience.

Practical Usage Tips

Creators can upload up to 20 trial Reels per day and compare their performance to identify what resonates best. Many have repurposed older posts as trial Reels to renew audience interest and drive growth. To activate trial Reels, a professional Instagram account is generally required, though some non-professional accounts may have access during testing phases.

Impact on Creator Behavior and Reach

Studies show 40% of creators who try trial Reels post Reels more frequently, and 80% see an increase in reach from non-followers. This indicates that trial Reels are an effective tool for expanding visibility and enhancing content strategies on Instagram.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read original article.