Introducing Query groups in Search Console Insights  |  Google Search Central Blog  |  Google for Developers

10/27/25
Source: Google Search Central Blog. Read the original article

TL;DR Summary of Introducing Query Groups: A New Feature in Search Console Insights

Query groups is a new Search Console Insights feature that automatically groups similar search queries using AI, helping website owners better understand user intent. This feature consolidates multiple query variations, including misspellings and phrasing differences, into meaningful groups for easier analysis. It provides group-level performance data such as total clicks and trending insights, making content strategy more efficient. The feature is gradually rolling out and is available for sites with high query volumes.

Optimixed’s Overview: How Query Groups Enhance Search Performance Analysis in Search Console Insights

Understanding the Challenge of Query Variations

When analyzing search data, website owners often encounter numerous variations of essentially the same user query. These variations can include different wording, misspellings, or even different languages, which complicates identifying the core user intent behind searches. For example, multiple queries like “how to make guacamole dip” and “easy guacamole dip recipe” represent the same intent but appear as distinct entries.

What Query Groups Bring to the Table

  • AI-Powered Grouping: Query groups use artificial intelligence to automatically cluster similar queries, providing a streamlined view of user interests.
  • High-Level Insights: Instead of sifting through long lists of individual queries, users see summarized groups with total clicks, helping identify the most significant areas of interest.
  • Performance Metrics: The feature highlights top-performing groups, as well as those trending upward or downward, offering actionable insights into search behavior changes over time.
  • Drill-Down Capability: Users can click into any query group to view the detailed individual queries that compose it, allowing for granular analysis where needed.

Availability and User Feedback

This feature is rolling out gradually and is accessible only to websites with large query volumes where grouping is most beneficial. Google encourages users to provide feedback directly through the Insights interface or community platforms to help refine the feature.

Conclusion

Query groups simplify and enhance the process of interpreting search data by consolidating diverse query variations into coherent clusters. This leads to more strategic content planning and a clearer understanding of audience interests, ultimately empowering website owners to optimize their search presence more effectively.