LinkedIn Adds Post Send and Save Data

09/10/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of LinkedIn Introduces “Saves” and “Sends” Analytics to Track Post Engagement

LinkedIn has launched new analytics features called “Saves” and “Sends” to help users better measure engagement on their posts. “Saves” tracks how many people bookmark a post, indicating valuable content, while “Sends” shows how often a post is shared via private messages. These metrics provide deeper insights into audience interaction and can guide future content strategies for individuals and brands.

Optimixed’s Overview: Enhanced LinkedIn Analytics Empower Creators and Brands to Optimize Engagement

Introducing “Saves” and “Sends” for More Granular Performance Tracking

LinkedIn has expanded its analytics toolkit by adding two significant engagement metrics within the “Social engagement” section: “Saves” and “Sends on LinkedIn.” These additions reflect evolving user behaviors on the platform and provide creators and marketers with more nuanced data.

  • Saves: Measures how many users bookmark a post, highlighting content that audiences find valuable enough to revisit later. This metric aligns with growing trends across social platforms where bookmarking signals deeper interest.
  • Sends: Shows the number of times a post has been shared via LinkedIn private messages (DMs), capturing the rising importance of direct, private engagement in content distribution.

Why These Metrics Matter

The inclusion of these analytics helps users understand not just public interactions like likes and comments, but also the less visible ways people engage with content. By tracking bookmarks and private shares, LinkedIn offers a clearer view of genuine interest and content resonance.

Implications for Content Strategy

  • Creators can identify which posts inspire users to save or share privately, enabling more targeted content creation.
  • Brands can leverage these insights to refine messaging, boost sharing, and enhance audience connection on a platform with over 1.2 billion members.
  • These metrics complement existing analytics such as profile viewers, follower growth, and custom button interactions for a holistic understanding of post performance.

Overall, LinkedIn’s updated analytics empower users to optimize their presence and strategy by providing deeper engagement insights, encouraging more meaningful sharing behaviors, and enhancing content effectiveness on the platform.