LinkedIn Adds Video Covers for Articles and Newsletters

Posted on June 26, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of LinkedIn Introduces Video Cover Option for Articles to Boost Engagement

LinkedIn is rolling out a new feature allowing all users to add video covers to articles and newsletters, enhancing in-stream visibility. These short, horizontal videos play directly in feeds and email thumbnails, increasing reader engagement. Video content on LinkedIn already drives significantly higher shares and views, making this a strategic tool to boost content reach. The update also extends to company pages, further expanding content promotion opportunities.

Optimixed’s Overview: How LinkedIn’s Video Cover Feature Elevates Content Engagement

Enhancing Articles with Dynamic Visuals

LinkedIn’s latest update introduces the ability to add cover videos in place of static header images for articles and newsletters. This feature is designed to capture users’ attention with engaging, short-form video content that plays directly within the LinkedIn feed and appears in subscriber email thumbnails.

Key Features and Recommendations

  • Video Format: Horizontal videos in a 16:9 aspect ratio are recommended to align with article layouts.
  • Video Length: Ideal duration is around 30 seconds or less to maximize impact.
  • Global Rollout: The feature is being made available to all LinkedIn members, including company pages, over the coming weeks.

Why This Matters for Content Creators

Video content on LinkedIn has proven to be substantially more effective, being 20 times more likely to be shared and generating 1.4 times more engagement than other post types. By combining video covers with LinkedIn’s native article promotion, creators can significantly enhance their content’s reach and reader interaction.

Implications for LinkedIn Strategy

With video content consumption rising on the platform by 36% year-over-year, incorporating cover videos becomes a strategic move to stand out in crowded feeds. This update also empowers company pages to leverage video in their long-form content and newsletters, opening new avenues for brand storytelling and audience growth.