Mastering Midjourney: How to create consistent, beautiful brand imagery without complex prompts

03/09/26
Source: Lenny’s Newsletter by Claire Vo. Read the original article

TL;DR Summary of Streamlining Brand Imagery Creation with AI Tools Featuring Jamey Gannon

Jamey Gannon demonstrates how to craft consistent and beautiful brand imagery using AI tools like Midjourney and Nano Banana. Her workflow emphasizes the power of mood boards, style references (SREFs), and personalization codes to achieve a cohesive aesthetic with less reliance on complex prompts. She also shares techniques for iterative refinement and efficient image adjustments, enabling scalable and consistent brand visuals.

Optimixed’s Overview: Mastering Cohesive Brand Visuals Through Strategic AI Techniques

Introduction to AI-Powered Brand Imagery

Jamey Gannon, an AI creative director, specializes in leveraging artificial intelligence to streamline the creation of brand assets. By focusing on visual consistency rather than intricate text prompts, she achieves professional and tailored aesthetics that align with brand identities.

Key Components of Jamey’s Workflow

  • Mood Boards: Establishing a visual foundation that clearly communicates the desired style to AI image generators.
  • Style References (SREFs): Utilizing specific style references within Midjourney to produce consistent results across different images.
  • Personalization Codes: Developing unique codes to encapsulate individual aesthetic preferences for repeatable outcomes.
  • Iterative Refinement: Testing and adjusting prompts and references systematically to hone the brand’s look.

Advanced Techniques for Image Enhancement

Beyond generation, Jamey employs Nano Banana to make targeted corrections without extensive manual editing, enhancing image elements efficiently. This method supports the creation of realistic self-portraits and flexible scaling of brand visuals across diverse subjects.

Delivering a Sustainable Brand Imagery System

The final step in Jamey’s approach involves packaging the entire brand imagery system—mood boards, style references, and personalization codes—to clients. This enables ongoing generation of consistent assets, fostering brand coherence over time with minimal effort.