Microsoft Advertising Bing Ads With Free Shipping Text Attributes

09/24/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Microsoft Tests New Text Attributes in Bing Search Ads

Microsoft is experimenting with enhanced text attributes like “Free Shipping on Qualified Orders” accompanied by icons in Bing Search ads. This feature goes beyond the existing call-to-action buttons traditionally used in these ads. The update was shared via a screenshot on social media but is not yet widely available or replicable. This testing indicates a potential shift to make ads more informative and engaging on Bing.

Optimixed’s Overview: Enhancing Bing Ads with Informative Text Attributes for Better User Engagement

Introduction to Bing’s New Ad Features

Microsoft is currently testing new text attributes in Bing search ads that provide additional information directly within the ad itself. Unlike the familiar call-to-action (CTA) buttons, these attributes include descriptive phrases such as “Free Shipping on Qualified Orders” alongside a relevant icon, aiming to attract user attention and enhance ad effectiveness.

Details and Current Status of the Experiment

  • The feature was first noticed through a screenshot shared on social media by a user named Khushal Bherwani.
  • At present, this functionality is in a limited testing phase and not widely available or reproducible by other users.
  • This addition represents a move towards making ads more informative and visually appealing, potentially increasing click-through rates.

Implications for Advertisers and Users

If fully rolled out, these text attributes with icons could become a new standard in Bing advertising by offering:

  • Clearer communication of promotional offers directly in the search results.
  • Enhanced visibility for ads through the use of icons and supplemental text.
  • Improved user experience by quickly conveying value propositions without additional clicks.

Advertisers should keep an eye on updates from Microsoft to adapt their Bing ad strategies accordingly and leverage such features for better performance.