Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Tests Animated “People Also Search For” Boxes on Bing
Microsoft is currently testing an animated laser-style outline around Bing’s “People also search for” boxes to enhance user engagement. This new visual effect aims to draw more attention to related search refinements. The feature was highlighted by a social media user with a demonstration video. Such animations could improve the overall search experience by making suggestions more noticeable.
Optimixed’s Overview: Enhancing Bing Search with Dynamic Visual Cues in Related Queries
Introduction to Bing’s New Animation Feature
Microsoft is experimenting with a fresh visual approach on Bing by animating the “People also search for” boxes. This feature involves a glowing, laser-style outline that dynamically highlights related search suggestions when the search results load.
Purpose and User Impact
- Increased Visibility: The animation is designed to catch the searcher’s eye, making related queries more prominent.
- Improved Engagement: By emphasizing these refinement boxes, users may be more inclined to explore additional topics relevant to their original search.
- Enhanced Aesthetic: The sleek animation adds a modern, interactive feel to the search results page.
Community Response and Future Implications
The feature was first noticed and shared by Khushal Bherwani on social media, sparking interest among SEO professionals and Bing users alike. If successful, this animation could become a standard part of Bing’s user interface, influencing how search engines incorporate subtle animations to improve usability and engagement.
