Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Bing Tests a Retro-Style Local Pack Interface in Search Results
Microsoft Bing is reportedly experimenting with a retro-style local pack design featuring a smaller map. This new interface was spotted by a user on LinkedIn but is not widely replicable, suggesting a limited or regional test. The update contrasts with Bing’s previously tested modern local pack layouts.
Optimixed’s Overview: Bing Explores Nostalgic Local Pack Layouts in Search Results
Insights into Bing’s Local Pack Design Experimentation
In recent developments, Bing appears to be testing a vintage-inspired local pack interface within its search results. This design notably includes a smaller map and a more retro aesthetic compared to current layouts.
Details of the Test and Community Reactions
- The new interface was first shared by Frank Sandtmann via LinkedIn, highlighting a distinct departure from Bing’s modern local pack designs.
- Attempts to replicate the design across multiple browsers have been unsuccessful, indicating the test might be highly limited or region-specific.
- There is uncertainty whether this interface is a bug, a controlled experiment, or a regional rollout.
Context and Future Implications
Previously, Bing has tested various local pack designs with more contemporary features. This retro approach could reflect an attempt to diversify user experience or gauge preferences for alternative visual styles. Monitoring Bing’s updates will be essential for SEO professionals and local marketers aiming to adapt to potential interface changes.
