Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Tests Larger “Ask Copilot” Button on Bing Homepage
Microsoft is experimenting with a larger “Ask Copilot” button on the Bing homepage to increase visibility. The new button displays the full text alongside the Copilot logo, replacing the usual small logo only. This change aims to enhance user interaction with Bing’s AI-powered assistant. The test is part of ongoing efforts to redesign Bing’s interface and promote Copilot features.
Optimixed’s Overview: Enhanced Bing Interface Boosts Copilot Accessibility with Prominent Button Design
Microsoft’s Interface Experimentation
Microsoft is actively testing variations of the Bing homepage to improve user engagement, particularly focusing on the AI assistant feature known as Copilot. Traditionally, Bing features a small Copilot logo near the search box. However, the new test introduces a significantly larger button labeled “Ask Copilot”, which includes both the text and logo.
Design and User Experience Implications
- Visibility: The more prominent button aims to draw more attention to the AI assistant.
- Clarity: By spelling out “Ask Copilot,” Microsoft clarifies the button’s function, potentially encouraging more user interaction.
- Interface Refresh: This test complements other redesign efforts on the Bing homepage, suggesting a strategic push to integrate AI tools more seamlessly.
Potential Impact
If successful, this design change could lead to broader adoption of Copilot features, improving the overall search experience by making AI assistance more accessible and intuitive for users.
