Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Tests “See More” Button Placement in Bing Local Pack
Microsoft is experimenting with the placement of the “See more” button in the Bing local pack, moving it from the bottom to the top. This change appears to be a deliberate design test rather than a bug. The adjustment was initially observed by industry experts and discussed across social platforms. Currently, this new interface is not widely available and remains in testing phases.
Optimixed’s Overview: Bing Experiments with Local Pack Interface to Enhance User Engagement
Microsoft’s Interface Testing for Bing Local Search Results
Microsoft is actively testing a new design tweak in the Bing local pack results, specifically relocating the “See more” button to the top of the local listings. This adjustment aims to potentially improve user interaction by making additional local results more accessible and visible immediately.
Insights from Industry Observers
- Initial spotting: The design test was first noticed by Sachin Patel early in 2025 and then highlighted again by Khushal Bherwani with screenshots shared on social media platforms.
- Test nature: The consensus suggests this change is a deliberate experiment by Microsoft rather than an accidental bug.
- Availability: Despite multiple attempts across different browsers, many users have yet to experience this updated interface, indicating it is still in limited testing or being rolled out selectively.
Potential Impact on Local Search Experience
Should this design change be permanently implemented, it could shift how users interact with local business results on Bing, making the option to explore more results more prominent. Such UX improvements might enhance local search engagement and provide businesses with greater visibility opportunities.
