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SEO Daily News Recaps for Friday, May 16, 2025

05/17/25

SEO Daily News Recap for Friday, May 16, 2025 Organic SEO & Search News A1 Garage Door Service – A Case Study on Local SEO for Garage Door Companies – Sterling Sky…

SEO Content Marketing Specialist ~ Fullsteam ~ Remote (CAN)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

05/16/25

It’s fun to work in a company where people truly BELIEVE in what they’re doing! Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish…

SEO Web Specialist ~ Bruker ~ $52.2-87k ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

05/16/25

Overview As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed…

15 AEO Tools That Will Help You Optimize for LLMs

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

05/16/25

AI is reshaping search optimization—it’s no longer just about ranking, but about earning visibility. Here are 15 AEO tools that can help.

A1 Garage Door Service – A Case Study on Local SEO for Garage Door Companies – Sterling Sky Inc

Source: Sterling Sky Inc

By: Andrea

05/16/25

A1 Garage Door Service is a large, multi-location garage door repair and installation company that started in Phoenix, AZ. Since 2005, they have expanded into

Senior SEO Specialist ~ The Casino Wizard ~ $50-70k ~ Remote (WW)

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

05/16/25

The Casino Wizard is on a mission to become the most trusted source for expert reviews, in-depth guides, and actionable insights in the online casino space. To support our growing library of…

SEO/AIO Engineer ~ Future ~ £40-60k ~ Remote (UK)

Source: SEO Agency Jobs – SEOjobs.com

By: Nick LeRoy

05/16/25

What you’ll be doing Future are seeking an experienced AI Automation Specialist This role is pivotal in designing, building, and deploying applied AI and automation solutions focused on enhancing Future’s Search Engine…

Daily Search Forum Recap: May 16, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed ads with AI…

Google’s Pichai Says Ads With AI Overviews Earn Same As Ads Without AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

Google’s CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same level as search ads without AI Overviews, in terms of ad revenue per query….

Finding and Testing Internal Link Changes with Screaming Frog – Screaming Frog

Source: Screaming Frog

By: Mark Porter

05/16/25

Internal linking is a crucial but often overlooked aspect of SEO that can significantly impact your website’s search performance. This guide explains how to use the SEO Spider’s features to identify internal…

Video: Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

This week, we covered, you guessed it, more Google search ranking volatility. Google also said they are rethinking its search stack from the ground up because of LLMs. Google is testing AI…

Google Maps Had 999 Million Reviews & 752 Million Photos & Videos Published In 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

Last month we shared the spam efforts the Google Maps team announced – but did you know that in 2024 Google had almost one billion reviews published within Google Maps? That is…

Apple Maps Adds Insights, Ratings & Reviews From MICHELIN Guide & Others

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to provide “insights, ratings, and reviews from expert sources” within Apple Maps.

Google Working To Make It Easier To Share AI Overviews & AI Mode Responses

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.

Bing Shopping Testing Shading Site Name In Search Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to…

Google Search AI Overview With Shuffle Button

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

Google is testing a “Shuffle” button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the…

Google Top Quality Store Optimization: Tips & Tricks for Ecommerce SEO

Source: SEO Blog by Brodie Clark

By: Brodie Clark

05/16/25

Table of Contents sort-tool Promotions Rejection RateReturn PoliciesImage ResolutionImages Per OfferGlobal Store Ratings (Google Customer Reviews)eWalletFinal ThoughtsGoogle Top Quality Store optimization is one of eCommerce SEO’s hidden gems. The rating provided by…

E-E-A-T Implementation for AI Search

Source: BrightEdge blogs

By: Lem Park

05/16/25

Understanding E-E-A-T: The Cornerstone of Quality Content Google’s quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as AI-generated content becomes more common.

What Does the Coolest Graph in SparkToro Show You? – SparkToro

Source: SparkToro

By: Rand Fishkin

05/16/25

Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days, we’ve been

Case Study: How Bin There Dump That Thrived with Sterling Sky’s Local SEO Expertise – Sterling Sky Inc

Source: Sterling Sky Inc

By: Andrea

05/15/25

When asked about why Bin There Dump That continues to work with Sterling Sky after six years of collaboration, Luke Hancock, a key figure at the company,

Instagram Shares Advice on Switching Your Content Focus in the App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/15/25

Thinking of changing things up? Some key considerations to keep in mind.

X Rolls Out Support for 4K Video Uploads

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/15/25

Improved video upload options on X.

Meta Outlines Evolving Accessibility Projects for Global Accessibility Awareness Day

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/15/25

Some interesting developments from Meta HQ.

TikTok Announces Expanded Mental Health Support, Including Meditation Prompts In-App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/15/25

Some new mental health support elements for TikTok. 

YouTube Outlines New Ad Options and Usage Stats at BrandCast 2025

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/15/25

The latest ad updates from YouTube.

Google Removes 15k YouTube Channels Over China-Originated Influence Activity

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/15/25

Google continues o detect and remove influence operations across it apps.

Sr. Organic SEO/AEO Lead (PTC) ~ Builder.ai ~ Remote (UK)

Source: In-house SEO jobs – SEOjobs.com

By: Nick LeRoy

05/15/25

About Builder.ai We’re on a mission to make software development building so easy everyone can do it – regardless of their background, tech knowledge or budget. We’ve already helped thousands of entrepreneurs,…

Threads Will Now Enable You to Add Multiple Links to Your Profile

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/15/25

More ways to drive traffic from Threads.

How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

05/15/25

Back in 2017, we ran a study to answer an important question: How old are the top-ranking pages in Google? In 2025, the data looks very different.

SEO Analyst I ~ Cox Enterprises ~ $23.65-35.48/hr. ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

05/15/25

The Search Engine Optimization Analyst I is responsible for ensuring operational efficiency, effectiveness, and the successful execution of marketing-related web initiatives and associated search engine capabilities. This role collaborates with clients and…

SEO Specialist (FTC) ~ Absorb LMS ~ Remote (CAN)

Source: Mid Level SEO Jobs – SEOjobs.com

By: Nick LeRoy

05/15/25

Department: Brand Demand Location: Canada Please Note: This is a 1-year temporary position with the potential for extension. “The Marketing team is poised for unprecedented growth and opportunity. We’re in a very…

Best PPC Tools: My 9 Top Picks Under $300

Source: Paid Marketing - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

05/15/25

These tools cover everything from automation, keyword research to click fraud prevention and landing page building—perfect for marketers on a budget.

The Transparency Report: Revolutionizing How Agencies Combat Fake Reviews and Protect Client Reputations

Source: Unknown Source

05/15/25

Discover how The Transparency Report is changing the game for agencies—empowering them to fight fake reviews and safeguard client reputations.

How Revolut trains world-class product managers: The “local CEO” model, raw intellect over experience, and a cultural obsession with building wow products | Dmitry Zlokazov (Head of Product)

Source: Lenny's Newsletter

By: Lenny Rachitsky

05/15/25

Revolut’s head of product shares how they launch products fast, maintain quality, and build future founders.

Daily Search Forum Recap: May 15, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/15/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rethinking its search…

Google Rethinking Its Search Stack From Ground Up With LLMs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/15/25

Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The…

Google Doc: Link Position & Click Bias Ranking Bias Adjustor

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/15/25

The details from the DOJ and Google monopoly case hearing exhibits just keep on flowing and with that, we have another mention of how Google does look at clicks from the search…

Google Discover SEO: How to Appear in Google Discover in 2025 – SEOSLY

Source: SEOSLY

By: Olga Zarr

05/15/25

SEO for Google Discover isn’t about luck—it’s about structure, E-E-A-T, and optimization. I’ve put together a detailed 117-step checklist based on real audits, real traffic wins, and 12+ years in SEO. This…

Google Ads Ads Funded By Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/15/25

Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are starting to…

SEO Daily News Recaps for Wednesday, May 14, 2025

05/15/25

SEO Daily News Recap for Wednesday, May 14, 2025 Organic SEO & Search News Google Testing New Pagination Bar On Mobile: Google is experimenting with a new pagination bar on mobile search…

Google Ads Device Targeting Controls For PMax Campaigns

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/15/25

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all)…

Google Testing Vertical Search Labels In Autocomplete

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/15/25

Google is testing showing the vertical search category a query belongs to in its autocomplete search suggestions. When you click into the Google Search box, even before you begin typing your query,…

Google Testing New Sub/Second Menu In Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/15/25

Google is testing a new sub or secondary menu under the search bar in Google Search. This secondary menu, or sub-menu, is below the main search vertical options and is missing the…

An Ad Quality Control Checklist [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/14/25

Some valuable pointers to help you get the most out of your ad efforts.

Two Years on, X is Still Not Close to its ‘Everything App’ Vision

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/14/25

Will X ever become Elon’s ‘everything app’?

SEO Strategist ~ Benzinga ~ Remote (WW)

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

05/14/25

We’re looking for an experienced SEO Strategist to join our growing team. In this role, you’ll be assigned to a specific vertical and/or a prioritized list of pages that need to rank…

YouTube Wins Exclusive Rights to the Opening Game of the 2025 NFL Season

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/14/25

The broadcast may help to usher in a new age of sports broadcasting. 

Pinterest Confirms Erroneous Removals of Many Accounts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/14/25

Pinterest has mistakenly removed a range of accounts over the past few weeks.

TikTok Announces Exclusive Content Partnerships for Cannes Film Festival 2025

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/14/25

TikTok will share a range of exclusive Cannes content.

TikTok Adds More Accessibility Features, Including Alt Text for Photos

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/14/25

Expanded accessibility features to mark Global Accessibility Awareness Day. 

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