Today’s SEO &amp; Digital Marketing News

By: Andrew Hutchinson

04/22/25

Auto-dubbing is now available to more YouTubers.

ChatGPT search has 41 million average monthly users in EU

Source: Search Engine Land

By: Danny Goodwin

04/22/25

While ChatGPT Search grew from 11.2 million to 41.3 million “recipients,” it is still dwarfed by Google Search.

LinkedIn Launches Qualified Leads Optimization for Custom Ad Targeting

By: Andrew Hutchinson

04/22/25

The process will enable you to define lead quality based on past campaign results.

LinkedIn Updates Premium Company Pages With New Elements

By: Andrew Hutchinson

04/22/25

LinkedIn says that Premium Company Pages is one of its fastest-growing products.

ChatGPT releases Memory with Search

Source: Search Engine Land

By: Danny Goodwin

04/22/25

ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history.

Video Previews come to Google Business Profile verification

Source: Search Engine Land

By: Barry Schwartz

04/22/25

This will let you review your video verification video before you submit it.

Meta Highlights Improving Performance of its AI-Powered Ad Campaigns

By: Andrew Hutchinson

04/22/25

Some new stats on the improving performance of Meta’s AI ad tools.

Instagram Launches ‘Edits’ Video Editing App

By: Andrew Hutchinson

04/22/25

Instagram’s new video editing app is here.

Pinterest Tests Alerts to Keep Teens Off the App During School Hours

By: Andrew Hutchinson

04/22/25

Pinterest is backing several measures to curb potentially harmful app usage.

What Is llms.txt, and Should You Care About It?

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

04/22/25

Developers and marketers are being told to add special files to their sites to help LLMs “understand” their content. But does it do anything?

Senior SEO Specialist ~ Pure SEO Ltd ~ NZD $80–$100k ~ Hybrid (Auckland, New Zealand)

By: jilllynndesign

04/22/25

We’re Hiring: Senior SEO Specialist – Auckland (Hybrid) We’re Pure SEO a digital agency based in Northcote, Auckland that’s big on culture, smart digital thinking and delivering great results for our clients….

Announcing a brand-new podcast: “How I AI” with Claire Vo 🔥

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/22/25

Listen now (48 mins) | The first-ever addition to the Lenny’s Podcast network

The complete guide to high-impact educational video content

Source: Search Engine Land

By: Bruce Clay

04/22/25

Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.

SEO Specialist ~ Soni ~ $40-60/hr. ~ Remote (US)

By: SEOJobs

04/22/25

We’re looking for a detail-oriented SEO Specialist to optimize and expand our client’s digital presence. This fully remote role requires working East Coast hours and focuses on improving organic search performance through…

SEO Specialist ~ TAKKT FoodServices ~ Remote (US)

Source: Mid Level SEO Jobs – SEOjobs.com

By: SEOJobs

04/22/25

Say Hello to TAKKT FoodServices! TAKKT Foodservices stands as one of the nation’s top 10 largest distributors of food service equipment and supplies, positioning us to better serve our customers, expand our…

Jr. SEO & Link-Building Specialist ~ Mad Devs ~ Remote (UK)

Source: SEO Specialist Jobs – SEOjobs.com

By: SEOJobs

04/22/25

Junior SEO & Link Building Specialist We are looking for a detail-oriented “SEO & Link Building Specialist” to join our team. You will be responsible for improving our website’s search visibility, managing…

How to use YouTube Shorts to drive sustained growth, engagement

Source: Search Engine Land

By: Cory Henke

04/22/25

More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.

SEO Specialist ~ TopHatRank ~ $50-60k ~ Remote (US)

By: jilllynndesign

04/22/25

TopHatRank is looking for an SEO Specialist who’s not just “into SEO,” but detail-obsessed, reliable, and follows directions like a pro. If you’re an SEO who is a strong communicator, meets deadlines,…

Gumroad CEO’s playbook to 40x his team’s productivity with v0, Cursor, and Devin | Sahil Lavingia

Source: Lenny's Newsletter

04/22/25

Watch now | Gumroad’s CEO shares his exact workflow for turning weeks of work into hours using tools like v0, Cursor, and Devin

Daily Search Forum Recap: April 22, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/22/25

Here is a recap of what happened in the search forums today…

Google Ads Update Allows Same Advertiser To Show Ads In Top Ads & Bottom Ads

By: barry@rustybrick.com (Barry Schwartz)

04/22/25

Google Ads announced they will “now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction.” Honestly, I thought this update happened last…

Google Testing Shaded Blue Gradient Site Name & Favicon

By: barry@rustybrick.com (Barry Schwartz)

04/22/25

About a year ago, we covered numerous tests with shaded site name and favicon sections of the snippet. Google continues to test this, but we’re now seeing a blue gradient version of…

Google Local Panel With Get There & From Your Location

By: barry@rustybrick.com (Barry Schwartz)

04/22/25

Google is testing a newish section in the Google local panel to tell searchers how far that business is from your location. Google is testing adding either a “Get there” data point…

SEO Daily News Recaps for Monday, April 21, 2025

04/22/25

SEO Daily News Recap for Monday, April 21, 2025 Organic SEO & Search News Threads Prompts Users to Add Topics of Interest to Their Profiles – A new way to help creators…

Microsoft Bing Copilot Answers With Read More Link

By: barry@rustybrick.com (Barry Schwartz)

04/22/25

Microsoft is testing adding a read more link to the Bing Copilot Answers in Bing Search. The read more link will expand the answer to show more content, generating a more detailed…

Google Ads Performance Max Campaigns All Gain 90 Characters Of Text For Descriptions

By: barry@rustybrick.com (Barry Schwartz)

04/22/25

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters,…

No, I Will Not A/B Test That – SparkToro

Source: SparkToro

By: Amanda Natividad

04/22/25

Marketers love to talk about A/B testing. Heck, I’ve said it too. It sounds prudent. Responsible. “Test before you commit! Don’t waste resources!” But the

Threads Prompts Users to Add Topics of Interest to Their Profiles

By: Andrew Hutchinson

04/21/25

A new way to help creators gain more followers in the app.

SEO Strategy / Manager ~ Vinnie Mac ~ $65-80k ~Remote (US)

By: jilllynndesign

04/21/25

Join the Vinnie Mac Team & Transform Restoration Businesses Online At Vinnie Mac, we don’t just market water damage restoration companies – we transform their digital presence and flood them with qualified…

Google Ads to show ads in the top ads position, also in the bottom ads position

Source: Search Engine Land

By: Barry Schwartz

04/21/25

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

A Guide to Reels Ads [Infographic]

By: Andrew Hutchinson

04/21/25

Some handy pointers for your Reels promotions.

DOJ unveils plan to end Google’s illegal search monopoly

Source: Search Engine Land

By: Danny Goodwin

04/21/25

The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here’s everything you need to know.

Top 3 Free Local SEO Tools You’ll Wish You Knew Sooner

Source: Sterling Sky Inc

By: Joy Hawkins

04/21/25

Are you spending way too much time trying to figure out Local SEO? We’ve rounded up three free tools that will save you hours and help your local SEO efforts.

X Experiments With Updated Video Playback UI

By: Andrew Hutchinson

04/21/25

X continues to refine its video display tools.

Which Countries Have Invested the Most into AI Development [Infographic]

By: Andrew Hutchinson

04/21/25

A look at which countries are putting the most into AI development.

Bluesky Adds Verification Checkmarks for Approved Users

By: Andrew Hutchinson

04/21/25

Bluesky’s trying a different approach to scaling its verification process.

Pinterest Adds New Elements to its Pinterest Academy Learning Platform

By: Andrew Hutchinson

04/21/25

Some new ways to learn more about Pinterest’s marketing options.

What Will a Diminished Google Presence Mean for Advertising?

Source: SEM News for Search Engine Marketers [Adweek]

By: @adweek

04/21/25

Competition will provide better value and greater innovation, but it won’t happen overnight.

What Will a Diminished Google Presence Mean for Advertising?

Source: SEM News for Search Engine Marketers [Adweek]

By: @adweek

04/21/25

Competition will provide better value and greater innovation, but it won’t happen overnight.

Instagram Implements Expanded AI Age Checking, New Parent Prompts

By: Andrew Hutchinson

04/21/25

Expanded age checking from Meta, as it looks to advanced its AI age verification process.

New data: Google AI Overviews are hurting click-through rates

Source: Search Engine Land

By: Danny Goodwin

04/21/25

Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.

Introducing How I AI

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/21/25

How I AI, hosted by Claire Vo, is for anyone struggling to keep up with the latest AI advancements and wondering how to actually use these magical new tools to improve the…

Meta tags for SEO: What you need to know

Source: Search Engine Land

By: Adam Heitzman

04/21/25

Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.

How to build a predictable lead gen system with digital ads

Source: Search Engine Land

By: Heather Brousell

04/21/25

Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and behaviors.

SEO Specialist ~ Tekmetric ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/21/25

About Tekmetric Tekmetric is a cloud-based auto-repair shop management system with an easy-to-use workflow and a modern approach to customer care. Tekmetric champions transparency, integrity, innovation—and above all—a service-mentality that puts customers…

SEO Strategist ~ Postmedia ~ Remote (Toronto, CAN)

By: SEOJobs

04/21/25

Position: SEO Strategist Position Type: Full-Time Location: Toronto (Remote) The Company: Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and…

Amazon advertising match types: What you need to know

Source: Search Engine Land

By: Robyn Johnson

04/21/25

Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.

How to Earn Backlinks as a Quoted Expert

Source: SEO - Practical Ecommerce

By: Ann Smarty

04/21/25

Being quoted in reputable publications drives backlinks and topical authority as an entity.

Daily Search Forum Recap: April 21, 2025