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Google to expand Discover to Google’s desktop homepage

Source: Search Engine Land

By: Barry Schwartz

04/09/25

Google has been testing this for years, but kicked up its testing over the past several days.

3 ways to optimize for AI search bots

Source: Search Engine Land

By: Tim Resnik

04/09/25

Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.

Contract Full Stack SEO Manager ~ GreenPal ~ 8-10k/m ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

04/09/25

Company: GreenPalLocation: Remote (U.S. Based Preferred)Type: Full-Time | Competitive Salary + Performance Bonuses GreenPal is building the future of local lawn care. We’ve connected over 300,000 homeowners with reliable lawn pros in…

Introducing BrightEdge AI Catalyst: Innovating to Give You Complete Search and AI Visibility

Source: BrightEdge blogs

By: Jim Yu

04/09/25

We are all navigating a constantly changing search and AI landscape. As the ground shifts beneath our feet, marketers have never had a more critical time to evolve and stay ahead. Today,…

SEO Content Engineer ~ AirOps ~ Hybrid, NY or CA (US)

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

04/09/25

About AirOps Today thousands of leading brands and agencies use AirOps to win the battle for attention with content that both humans and agents love. We’re building the platform and profession that…

SEO Director ~ FICO ~ $110-172k ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/09/25

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential! The Opportunity “If you…

SEO Copywriter ~ Spinutech ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/09/25

Description Spinutech is seeking a skilled Copywriter who also has basic knowledge of SEO. This position’s primary focus will be dedicated to partnering with the digital web project and marketing teams with…

SEO Specialist ~ ARS-Rescue Rooter ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/09/25

Overview The SEO Specialist plays a pivotal role in enhancing the online presence of the organization by driving organic traffic, improving search engine rankings, and maximizing lead generation opportunities. This role is…

Personal SEO: How to get found and stand out

Source: Search Engine Land

By: Laura Nguyen

04/09/25

Take control of your online presence with personal SEO strategies that help you get noticed by employers, partners, and clients.

A new framework for AI agent pricing

Source: Kyle Poyar’s Growth Unhinged

By: Manny Medina

04/09/25

Analyzing patterns from 60+ AI agent companies

Daily Search Forum Recap: April 9, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads has ongoing efforts…

Google Discover To Come To Desktop

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

We’ve seen Google test showing Google Discover on the desktop home page for years now but Google has now confirmed it will be bringing Discover to its desktop Google.com home page in…

Google Business Profiles API Showing Driving Request For Service Area Businesses

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

I am hearing reports that Google is showing driving direction request data on the Google Business Profile API for Service Area Businesses (SABs). SABs do not get a directions button, because those…

Google Business Profiles Messaging Clicks Report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Google seems to be rolling out a new metric in the Google Business Profiles performance report for “messaging clicks.” This was a feature we had in the old Google My Business reports…

Google Knowledge Panel AI Overview Shows References

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Google has been using AI to write parts of the knowledge panels for some time now. But now it seems, when Google does that, it will show references and link cards, like…

Google Ads Has Ongoing Efforts To Improve Advertiser Experiences

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Ginny Marvin, Google’s Ads Liaison, said that the Google Ads team is working on improvement the advertiser support experiences and some improvements have been rolling out. “There are ongoing efforts to improve…

Google AdSense Rewarded Ads Beta

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Google AdSense has a new version of rewarded ads – not the Rewarded Ad Gate beta program that we covered in 2022 but the AdSense rewarded ad units beta program.

Google Updates Some Merchant Center Product Specifications

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/25

Google has made a number of updates to its Merchant Center product data specifications, including some that went into effect on April 8th and some that will go into effect on July…

How to Find (Not Guess) Your Target Audience: A Data-Driven Approach – SparkToro

Source: SparkToro

By: Amanda Natividad

04/09/25

We all know what a target audience is. Or at least we think we do. We’ve written “target audience” in strategy documents and nodded along in meetings when

Meta’s Looking to Scoop Up TikTok Creators Amid Ongoing Uncertainty

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/08/25

Meta’s trying to appeal to TikTok creators from a couple of different angles.

Threads May Soon Let You Add Multiple Links to Your Profile

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/08/25

Another way to drive traffic from Threads?

Report Looks at LinkedIn Performance Benchmarks for 2025

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/08/25

New insights into LinkedIn company page performance.

How AI-powered search is reshaping SEO (and what to do about it)

Source: Search Engine Land

By: Edna Chavira

04/08/25

From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.

Instagram Chief Answers Key Creator Questions on How to Grow Your Profile in 2025

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/08/25

Some interesting insights from IG chief Adam Mosseri.

YouTube Adds New AI Music Elements, New ID Confirmation Options

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/08/25

Now you can use AI to generate audio tracks for your videos in-stream.

Meta Updates Teen Safety Tools on IG, Expands Teen Accounts to Facebook

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/08/25

The new settings will provide enhanced protections for millions of teen users.

Snapchat Launches Sponsored AI Lenses To Help Brands Enhance Engagement

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/08/25

A new way for brands to tap into Snap’s popular Lens tools.

SEO & Content Marketing Specialist ~ SMG ~ Remote (UK)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/08/25

Content Marketing Specialist Are you at the cutting-edge of content, marketing, social media and brands? Are you interested in technology, with your finger on the pulse of current affairs and trends? As…

SEO Link-Building Specialist (PTC) ~ The Motley Fool ~ $40-50/hr. ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/08/25

The Motley Fool is looking for a highly skilled freelance digital marketing contractor with subject matter expertise in link building campaigns. We’re anticipating 20 hours per week (depending on the freelancer’s schedule)…

SEO Manager ~ Babbel ~ $90-110k ~ Hybrid (New York, US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/08/25

About Babbel Babbel is the top-selling language learning platform globally. We are driven by our purpose of creating mutual understanding through language. Through the Babbel app, Babbel Live classes, Babbel podcasts, and…

SEO/UX Product Manager ~ RVO Health ~ $80-105k ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/08/25

AT A GLANCE Healthline, the leading source of health and wellness information, is seeking a Product Manager to transform our search content experience and global UX. In this role, you will own…

How Keywords Drive Helpful Content

Source: SEO - Practical Ecommerce

By: Ann Smarty

04/08/25

Keywords no longer guarantee traffic, but they do reveal prospects’ needs.

Your 2025 playbook for AI-powered cross-channel brand visibility

Source: Search Engine Land

By: Kelsey Libert

04/08/25

Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.

Google Search Console updates its Merchant opportunities report

Source: Search Engine Land

By: Barry Schwartz

04/08/25

This was previously named the Search Console Shopping tab listings report.

Daily Search Forum Recap: April 8, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode now supports…

Google AI Mode Gains Search With Image Multimodal Capabilities

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Google announced that AI Mode now lets you search by uploading a photo or image from your device. Before the new AI Mode only allowed you to search with text, but now,…

Google Search Things To Know Also Linking Back To More Search Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Google Search is not just having its AI Overviews link back to itself but also search features like Things To Know. This is all while Google touts how it is seeing impressive…

Google Maps Blocked 240 Million Fake Reviews, 70 Million Edits, 12 Million Fake Listings & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Google released its annual metrics on how well it did with fighting spam on Google Maps. In short, Google said it blocked or removed more than 240 million policy-violating reviews, blocked or…

Demand-Creation vs. Demand-Converting Marketing – SparkToro

Source: SparkToro

By: Rand Fishkin

04/08/25

One of the fundamental mistakes I see executives and marketing leaders make over and over is investing in the wrong part of the demand funnel. In this

Google Ads Clarifies Its Suspension Policies

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Google has updated its Google Ads policies around suspensions yesterday. While no changes have been made to enforcement of these policies, Google has really updated a lot of the content, and examples…

Google Search Showing More AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I am sure…

Google Merchant Opportunities Report (Formerly Shopping Tab Listings Report)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/25

Google announced it has refreshed its Shopping tab listings report which it initially launched in November 2022 and renamed it to the Merchant opportunities report. The refreshed report now includes details about…

How to Close the Gap Between SEO Recommendation and Execution

Source: moz (en-US)

04/08/25

Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.

Instagram Launches Monthly Performance Recap and Recommendations

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/07/25

The new overview will provide insights and recommendations to help in your IG growth efforts.

Instagram Tests Lockable Posts to Enhance Engagement

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/07/25

A new way to drive engagement on IG?

The uncontested paid search problem—and what it’s costing you

Source: Search Engine Land

By: Edna Chavira

04/07/25

You may be bidding against yourself on Google—without even knowing it.

Advertisers pull back from TikTok, boost Meta amid ban uncertainty

Source: Search Engine Land

By: Anu Adegbola

04/07/25

TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta’s platforms.

LinkedIn Now Enable Users to Share MP4 Videos in DMs

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/07/25

Now you can share video files via your LinkedIn DMs.

Community Notes Are Now Appearing in Meta’s Apps

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/07/25

Meta’s shift to Community Notes is now live.

Google Outlines Evolving AI process in Business Listings, Search, and More

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/07/25

Google’s incorporating AI into more elements.

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