Today’s SEO &amp; Digital Marketing News

By: SEOJobs

04/07/25

Overview We are looking for an experienced Search Engine Optimization professional to join the digital marketing team to build a world-class SEO function that will accelerate growth and brand awareness. Responsibilities Build…

SEO Content Specialist ~ DICK’s Sporting Goods ~ $47.3-78.9k ~ Remote (US)

By: SEOJobs

04/07/25

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to…

Sr. Product Manager ~ Scribd ~ $114.5-217k ~ Remote (US/CAN)

By: SEOJobs

04/07/25

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower…

SEO Content Specialist (PT) ~ Response Mine Interactive ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: Nick LeRoy

04/07/25

SEO Content Specialist Role Description While this Position relies on traditional SEO skills to achieve results in the Marketplace, the SEO Specialist will primarily be creating content and working within CMS (WordPress)…

Integrating SEO into omnichannel marketing for seamless engagement

Source: Search Engine Land

By: Benu Aggarwal

04/07/25

Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.

Daily Search Forum Recap: April 7, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/07/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Apple Intelligence raters guidelines…

GEO, LLMO, AEO… It’s All Just SEO

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

04/07/25

Improving visibility in LLMs requires a unique set of skills and abilities. Those skills and abilities are called “SEO”.

Apple Intelligence Raters Guidelines Leaked: Preference Ranking Guidelines

By: barry@rustybrick.com (Barry Schwartz)

04/07/25

On Friday afternoon, Danny Goodwin covered a 170 or so page PDF that Search Engine Land received from an anonymous tip named “Preference Ranking Guidelines.” It looks to me similar to the…

Google Search Video Ad Format

By: barry@rustybrick.com (Barry Schwartz)

04/07/25

Google can show search ads with video formats. I mean, Google has been doing this for a while now, but they are kind of rare to see. This latest one is a…

Google Relevant Topics Search Feature

By: barry@rustybrick.com (Barry Schwartz)

04/07/25

Google has a new search refinement or expansion feature they are titling “Relevant topics.” This reminds me of People also ask, Things to do, and the other ways Google tries to get…

Google Says Hreflang Tags With 301 Redirects Probably Okay

By: barry@rustybrick.com (Barry Schwartz)

04/07/25

Google’s John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay. But you probably also want to automate the process of setting up those…

LinkedIn Tests Video Trends to Encourage Member Engagement

By: Andrew Hutchinson

04/06/25

LinkedIn has seen a big rise in video engagement of late.

X Announces New Requirements for Parody Accounts

By: Andrew Hutchinson

04/06/25

X will now require all parody accounts to include a specific identifier before their profile name.

Meta Adds New Parameters for Those Looking to Verify their Profiles

By: Andrew Hutchinson

04/06/25

Meta will now reject verification for profiles that have changed their details too much.

Meta Launches Llama 4 Models, Driving Improved AI Performance

By: Andrew Hutchinson

04/06/25

The next advance for Meta’s AI push.

Sr. SEO Manager ~ Underdog Sports ~ $150-190k ~ Remote (US)

By: SEOJobs

04/06/25

We’re Underdog. The fastest-growing sports gaming company – ever. We build innovative games, products, and experiences for American sports fans. We’re here to shake up the fastest growing industry with bold ideas,…

SEO & Web Manager ~ AEG Vision ~ $80-100k ~ Remote (US)

By: SEOJobs

04/06/25

About the Job AEG Vision is seeking a Marketing Manager, Web SEO, and Local Search to manage and optimize the company’s web properties, organic search performance, and local search presence across more…

Become a better communicator: Specific frameworks to improve your clarity, influence, and impact | Wes Kao (coach, entrepreneur, advisor)

Source: Lenny's Newsletter

04/06/25

Tactics, frameworks, and strategies to get buy-in, improve your influence, and become a better communicator

🧠 Community Wisdom: Prototyping vs. writing PRDs, managing the emotional aspects of a career change, AI art, navigating feature requests, and more

Source: Lenny's Newsletter

By: Kiyani

04/05/25

Community Wisdom 227

SEO & Insights Manager ~ Miles Partnership ~ $65-80k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/05/25

Salary Range: $65,000.00 To $80,000.00 Annually ABOUT MILES: Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses and…

SEO Daily News Recaps for Friday, April 4, 2025

04/05/25

SEO Daily News Recap for Friday, April 4, 2025 Organic SEO & Search News 5 key reasons SEO efforts fall short of business expectations – From outdated strategies to siloed reporting, explore…

Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses

Source: Search Engine Land

By: Danny Goodwin

04/04/25

An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.

Trump Extends US TikTok Sell-Off Deadline Once Again

By: Andrew Hutchinson

04/04/25

TikTok will now have till June to work out a sell-off deal.

Trump extends TikTok sale/shutdown deadline by another 75 days

Source: Search Engine Land

By: Anu Adegbola

04/04/25

ByteDance has more time to sell TikTok’s U.S. operations, allowing U.S. brands and businesses to continue marketing on the platform.

Google Demand Gen ads now feature landing page screenshots

Source: Search Engine Land

By: Anu Adegbola

04/04/25

The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.

Google Analytics rolls out Generated Insights feature to decode data fluctuations

Source: Search Engine Land

By: Anu Adegbola

04/04/25

Google’s new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.

Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report

Source: Search Engine Land

By: Anu Adegbola

04/04/25

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.

SEO VS GEO: Optimizing for Traditional vs AI Search – International SEO Consultant, Author & Speaker | Aleyda Solis

Source: SEO Blog by Aleyda

By: Aleyda Solis

04/04/25

What’s the overlap between AI Search vs traditional search results optimization? I’ve created a comparison going through search behavior, areas of optimization and KPIs To track and Goals to achieve. I’ll be…

Microsoft officially launches Copilot Search in Bing

Source: Search Engine Land

By: Barry Schwartz

04/04/25

After testing this for a couple of months, the new way to see curated answers in Bing Search is live.

SEO Executive ~ Yellowball ~ £25-30k ~ Hybrid (London, UK)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

04/04/25

Who are we? Yellowball is a leading London-based digital marketing agency specialising in SEO, PPC & website design, partnering with brands and businesses of all shapes and sizes. With passion, creativity, and…

How to Track and Analyze Your AI Traffic

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

04/04/25

AI is already a pretty formidable new growth channel. Here’s how to track your AI traffic in GA4 and Ahrefs Web Analytics.

5 key reasons SEO efforts fall short of business expectations

Source: Search Engine Land

By: Corey Morris

04/04/25

From outdated strategies to siloed reporting, explore why SEO underperforms and how to ensure your efforts translate into business growth.

Sr. SEO Specialist ~ Kalkomey Enterprises ~ Remote (US)

By: SEOJobs

04/04/25

About Kalkomey Kalkomey Enterprises is the trusted guide to outdoor success. Our platform connects millions of people to the outdoors every year, and we are the leading provider of safety-related education for…

SEO Specialist ~ MaintainX ~ Remote (US/CAN)

By: SEOJobs

04/04/25

MaintainX is the world’s leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities….

SEO Growth Manager/Specialist ~ Linktree ~ $135-145k ~ Hybrid (Los Angeles, US)

By: SEOJobs

04/04/25

The Role We’re looking for an SEO Growth Manager/Specialist to scale Linktree’s organic presence, optimize for emerging search paradigms (including AI-generated search results, Generative Engine Optimization (GEO), and TikTok SEO), and reduce…

How to optimize your company’s Google knowledge panel

Source: Search Engine Land

By: Jason Barnard

04/04/25

Knowledge panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility.

Daily Search Forum Recap: April 4, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

Here is a recap of what happened in the search forums today…

Video: Google Post Core Volatility, Brand Ranking, Reddit AI Translations & Google Ads Double Serving

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

This week, we covered some more Google Search ranking volatility, post-core update. I also posted some polls on the Google March 2025 core update. Google said they do not have a brand…

Google Responds To Comprehensive Performance Max Report

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

Mike Ryan put together the single most comprehensive third-party report on Google Ads Performance Max campaigns. It is free, super detailed, easy to read and chock-full of useful information. And guess what,…

Bing Testing Ad Labels Not In Blue

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples of those ads labels without the blue, but rather normal black text…

Google To Subscribe To Your Emails To Grab Content For Google Merchant Center

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

Google sent out a notification that it will automatically opt you into using content from your email campaigns to help Google know what to show in Google Search, Shopping, and Maps. It…

SEO Daily News Recaps for Thursday, April 3, 2025

04/04/25

SEO Daily News Recap for Thursday, April 3, 2025 Organic SEO & Search News Build a smarter SEO content strategy – Align your content with what people are actually searching for. X…

Bing Testing Pill Favicon Design & Sitename Changes

By: barry@rustybrick.com (Barry Schwartz)

04/04/25

Bing is testing a pill-shaped favicon design, like Google did a lot last year, and showing both the site name and the favicon in the pill design.

Microsoft Bing Related Image Search Box