Start preparing now for the changes to conversational chatbots that will transform SEM.
Brand Knowledge Will Level Up Generative AI Search Marketing
Start preparing now for the changes to conversational chatbots that will transform SEM.
How-To Handle Structured Data Post Google’s Featured Results Deprecation
Is the structured data lemon worth the squeeze after Google’s How-To and FAQ Deprecation and what’s the next SEO move?
The underlying reasons behind Google’s decision.
Impacts on Generative AI models like GSE and Bing Chat.
The historical significance of structured data.
The potential future of SEO practices concerning structured data.
Generative AI and intellectual property — Benedict Evans
Source: Essays — Benedict Evans
If you put all the world’s knowledge into an AI model and use it to make something new, who owns that and who gets paid? This is a completely new problem that…
Generative Search AI and Its Impact on Local SEO: An Agency’s Guide – GatherUp
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Take a closer look at traditional vs. generative search AI, the implications for local search, and what you can do about it as an agency.
How to Conduct 2 Types of Surveys Critical to Customer Loyalty – GatherUp
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Learn about how CSAT and NPS surveys are critical to driving customer loyalty and improving the customer experience.
Third-Party vs First-Party Data vs Zero-Party Data: Which is Most Valuable? – GatherUp
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Learn the definitions, benefits, and drawbacks of third-party data versus first-party data versus zero-party data.
When tech says ‘no’ — Benedict Evans
Source: Essays — Benedict Evans
The tech industry always has a reason why any new laws or regulations are bad – indeed, so does any industry. They always say that! The trouble is, sometimes it’s true, and…
The Best Way to Set Up a Google Business Profile for Franchises – GatherUp
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Learn how to set up a Google Business Profile as a franchise to ensure local search rankings and easier optimizations.
The Roadmap to Success: Evaluating Online Reputation for Local Businesses – GatherUp
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A lot can influence the online reputation of local businesses. Lear the three most influential factors and what metrics to look at for effective reputation management.
