YouTube hopes to lead future AI-powered creativity with music industry partnerships to develop responsible AI models that protect artists.
Beating incumbents at content in competitive spaces
Learn how to define a content strategy to beat incumbents in competitive spaces.
Bloated Backlogs, Clear Documentation, Brainless Scrum
Source: Search Engine Land
Edition #19- Monday 3-2-1
Modern Content Marketing: Your New Growth Flywheel – SparkToro
Many of us know the classic content marketing strategy to a tee. You use an SEO tool like Moz or Ahrefs to identify high volume keywords, ideally with low
Junior SEO Specialist ~ Noah Kain Consulting ~ PT / $25-$30/hr ~ Remote
Source: The Internet Marketing Driver
Noah Kain Consulting is hiring a Junior SEO Specialist. This is a great role for someone that has some SEO experience but is looking to learn with an expert to advance their…
Threads: What Is The New Social App From Instagram?
Source: SEO Agency Jobs – SEOjobs.com
Threads, the new social app from Instagram – is it just an X (Twitter) clone? Everything you need to know about the development of Threads so far.
SEO and Old Content
Source: Search Engine Land
Yes, fewer articles help Google crawl a site. No, deleting old articles does not automatically improve rankings.
3 Major Ways Generative AI Is Redefining Search Marketing
The future is AI-driven, trust-centric dialogue between brands and consumers.
3 Major Ways Generative AI Is Redefining Search Marketing
The future is AI-driven, trust-centric dialogue between brands and consumers.
Brand Knowledge Will Level Up Generative AI Search Marketing
Start preparing now for the changes to conversational chatbots that will transform SEM.
Brand Knowledge Will Level Up Generative AI Search Marketing
Start preparing now for the changes to conversational chatbots that will transform SEM.
How-To Handle Structured Data Post Google’s Featured Results Deprecation
Is the structured data lemon worth the squeeze after Google’s How-To and FAQ Deprecation and what’s the next SEO move?
The underlying reasons behind Google’s decision.
Impacts on Generative AI models like GSE and Bing Chat.
The historical significance of structured data.
The potential future of SEO practices concerning structured data.
Generative AI and intellectual property — Benedict Evans
Source: Essays — Benedict Evans
If you put all the world’s knowledge into an AI model and use it to make something new, who owns that and who gets paid? This is a completely new problem that…
Generative Search AI and Its Impact on Local SEO: An Agency’s Guide – GatherUp
Source: Unknown Source
Take a closer look at traditional vs. generative search AI, the implications for local search, and what you can do about it as an agency.
How to Conduct 2 Types of Surveys Critical to Customer Loyalty – GatherUp
Source: Unknown Source
Learn about how CSAT and NPS surveys are critical to driving customer loyalty and improving the customer experience.
Third-Party vs First-Party Data vs Zero-Party Data: Which is Most Valuable? – GatherUp
Source: Unknown Source
Learn the definitions, benefits, and drawbacks of third-party data versus first-party data versus zero-party data.
When tech says ‘no’ — Benedict Evans
Source: Essays — Benedict Evans
The tech industry always has a reason why any new laws or regulations are bad – indeed, so does any industry. They always say that! The trouble is, sometimes it’s true, and…
The Best Way to Set Up a Google Business Profile for Franchises – GatherUp
Source: Unknown Source
Learn how to set up a Google Business Profile as a franchise to ensure local search rankings and easier optimizations.
The Roadmap to Success: Evaluating Online Reputation for Local Businesses – GatherUp
Source: Unknown Source
A lot can influence the online reputation of local businesses. Lear the three most influential factors and what metrics to look at for effective reputation management.
4 Ways to Use Customer Reviews to Improve the Customer Experience – GatherUp
Source: Unknown Source
Learn how customer feedback drives innovation, personalization, and loyalty and discover 4 actionable strategies for improved customer experience.
In a World Blind to Search, All Eyes Are on Influencers
Affiliate linking through content creators is a sound strategy as costs rise.
In a World Blind to Search, All Eyes Are on Influencers
Affiliate linking through content creators is a sound strategy as costs rise.
How Reviews Influence Customer Decisions – GatherUp
Source: Unknown Source
Get an understanding of why customers write reviews and how they influence others’ online behavior.
How Google Reviews Can Help You Successfully Launch a New Franchise Location – GatherUp
Source: Unknown Source
Learn the steps and methods for getting the Google reviews you need to help launch a new and successful franchise location.
The Next Frontier in Retail Media Is Audiences
4 steps to help leverage retailer first-party data to drive off-site traffic.
The Next Frontier in Retail Media Is Audiences
4 steps to help leverage retailer first-party data to drive off-site traffic.
AI and the automation of work — Benedict Evans
Source: Essays — Benedict Evans
ChatGPT and generative AI will change how we work, but how different is this to all the other waves of automation of the last 200 years? What does it mean for employment?…
Introducing Marketing Vanguard by Adweek
A new resource for C-level marketing leaders.
Introducing Marketing Vanguard by Adweek
A new resource for C-level marketing leaders.
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
Reviews, What Have You Done For Me Lately? – GatherUp
Source: Unknown Source
In recent weeks I have given a number of presentations at conferences focusing on reviews. With perfect timing, the BrightLocal 2015 consumer review
New Feature: GatherUp Now Integrates With Google Sheets to Improve Your Workflow – GatherUp
Source: Unknown Source
Setting up a Google Sheets integration will automatically send customer data from Google Sheets to GatherUp for automated email or SMS review requests.
Building Consumer Confidence As You Re-open Your Business During COVID-19 – GatherUp
Source: Unknown Source
Messaging, listening and adaptation needed to re-open during COVID-19. Tips, examples and strategy to ensure consumer confidence.
Case Study: How Zoës Kitchen Increased Google Reviews By 287% – GatherUp
Source: Unknown Source
This statement, made by our client Zoës Kitchen, is completely spot on. GatherUp started working with Zoës Kitchen, a 260 location fast casual restaurant
Google As the New Home Page – One Big Tactical Guide – GatherUp
Source: Unknown Source
Increasingly, consumers are getting in touch with your business directly from the Google search results and not clicking any of the links and local resources.
Will Google’s New Privacy Policies Affect Reviews? – GatherUp
Source: Unknown Source
Google recently announced that they would now delete private web and location history data from their servers after 18 months unless advised otherwise. They
Cool Google SMB Review Marketing Tool – GatherUp
Source: Unknown Source
First noticed by Chris Barnard, the owner of 1LocalBusiness.com, Google is offering up this very slick way for a small business to leverage their Google
Generate More Online Reviews With Optimized Templates – GatherUp
Source: Unknown Source
Focused on the consumer mobile experience, we’ve fine-tuned spacing, sizing, content, and added auto-scrolling all aimed at generating more online reviews for your business.
September Local SEO Webinar Recap – GatherUp
Source: Unknown Source
GatherUp’s third local SEO webinar covering both local search tips and a lengthy AMA section featured Amanda Jordan and Claire Carlile along with myself and
When You Don’t Need to Ask for Reviews – You Are Just That Good – GatherUp
Source: Unknown Source
I recently returned from a vacation to Vietnam and Cambodia. It was amazing as we motorbiked around Ho Chi Minh city and then bicycled across the Mekong Delta
Google Fully Rolls Out Q & A Auto-Suggest Answers – GatherUp
Source: Unknown Source
In April, Google rolled out a cool Business Profile (aka Knowledge Panel) feature that auto-suggested answers to new Google Q & A questions. Over the past
When & How to Remove a Google Review – GatherUp
Source: Unknown Source
Google reviews are critical to local business success. Learn to manage your reviews including when and how to remove a Google review.
Challenger Brand Gymbox Takes Aim at Competitors Through SEO
The London-based gym company has targeted Virgin Active, PureGym and ClassPass searches.
Challenger Brand Gymbox Takes Aim at Competitors Through SEO
The London-based gym company has targeted Virgin Active, PureGym and ClassPass searches.
Benefits of Negative Reviews—They Can Be a Good Thing! – GatherUp
Source: Unknown Source
Believe it or not, there are benefits of negative reviews. Read on to learn how they impact your business, and what you can do about them.
5 Benefits of Replying to Reviews
Source: Unknown Source
When it comes to managing your online reputation, it’s not just about getting reviews. Here are the benefits you can expect from replying to reviews.
How to Reply to Positive & Negative Customer Reviews
Source: Unknown Source
Learn what reviews to reply to, get templates, and best practices for replying to positive and negative customer reviews.
3 Tips to Get Reviews as a New Business – GatherUp
Source: Unknown Source
Customer reviews are critical to building a customer base. Check out these three easy steps to start getting customer reviews as a new business.
Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly
In this Wild West of a retail media rodeo, search is your trusty steed that plods along and doesn’t let you down.
