Wonder how some creators seem to create viral content all the time? We talked to Brian Kearney to learn how he does it.
Google Analytics Removes 4 Models, Adds Custom Metrics
Source: Search Engine Land
Google Analytics drops four attribution models and adds custom metric combinations.
The 19 Best Market Research Tools Of 2023
Source: Search Engine Roundtable
Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts.
LinkedIn to give Collaborative Articles more reach in search
Source: Search Engine Land
While Collaborative Articles have potential visibility benefits, some articles are ‘drowning in half-truths and misinformation.’
Google’s October 2023 Core Update Now Complete
Source: Search Engine Land
Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content.
Google October 2023 Core Update rollout is now complete
Source: Search Engine Land
This felt like a big update, taking almost 14 days to fully roll out.
What’s next for Analytics 360
Source: Search Engine Land
Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance.
OnePlus Open review: right size, wrong price
Source: Search Engine Land
They should have settled.
Google Analytics 4 adds new customization features for 360 customers
The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.
X Is Testing a $1 Paid Subscription To Reduce Spam
Source: Search Engine Roundtable
X (formerly Twitter) announced a $1/year subscription fee for new users in two countries as a way to block bots and spam
Microsoft Target CPA and Maximize Conversions move to general availability
Source: Search Engine Roundtable
Advertisers across all markets can now use the automated bid strategies to optimize campaigns for “maximum results with minimal effort”.
How Search Generative Experience works and why retrieval-augmented generation is our future
Source: Search Engine Roundtable
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.
Twitter (X) Now Is Blocking Bing Search
Source: Search Engine Roundtable
X, well, Twitter.com, is now blocking Bing Search, specifically Bingbot, from crawling and accessing content posted on Twitter.com, on the X platform. Twitter specifically added to its robots.txt file
Google Places ‘Shop All Deals’ Banner In The Search Results
Google is testing placing what looks like a banner ad in its own search results. It says
New Google Rich Result Test Paywalled Content Structured Data Check
Source: moz (en-US)
Google upgraded the Rich Result Test now to support the validation of structured data for paywalled content. This means you can check live sites, any site, to see if they are implementing…
Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE
Source: Search Engine Land
Google has updated its paywalled content search developer documentation to explain that Google Search Generative Experience may link to content behind a paywall. Google wrote,
Google Search Stop Showing Event Rich Results – Bug?
Source: Search Engine Land
Google seems to have stopped showing rich results for event markup in the Google search results. The event lists are no longer showing up event URLs in the Google search result snippet.This…
Google 25th Birthday Shirt
Source: Search Engine Land
A few weeks ago Google celebrated its 25th birthday. We covered some photos from the special day but here is a t-shirt that says 25 in Google colors. A Google 25th birthday…
Google Meet adds skin smoothing and teeth whitening effects for video calls
Source: Search Engine Roundtable
Digitally refresh your tired face instead of hiding your webcam.
Google Lighthouse 11.2.0 Updates Coming To PageSpeed Insights
Source: Search Engine Land
Google Chrome Lighthouse is updated to version 11.2.0, bringing numerous changes to performance scores and a design touchup as well
The Top 3 Google Ranking Factors That Really Matter
Source: Search Engine Land
Start by really understanding Google’s motivation and how it works, so you can shape your approach to content and SEO strategy in order to rank.
Google Search VP Defends Practices As Antitrust Trial Progresses
Source: Mid Level SEO Jobs – SEOjobs.com
Google VP of Search, Pandu Nayak takes the stand to defend search practices during antitrust trial.
WordPress 6.4 Release Contains +100 Performance Wins
Source: Software Snack Bites
New WordPress 6.4 is packed with over 100 performance improvements, continuing its upward Core Web Vitals performance trend
The reality behind content marketing and AI
Source: Search Engine Land
In this webinar, discover the use cases and concerns for GenAI in content production.
Daily Search Forum Recap: October 18, 2023
Source: Search Engine Land
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Webmaster Tools has a…
Survey: 70% of marketers feel overwhelmed by AI changes
Source: Mid Level SEO Jobs – SEOjobs.com
A lack of training and education, and an abundance of new AI tools, are big problems for marketers, a new survey finds.
Mastering Data-Driven Marketing: Insights from 100M Phone Calls
Source: Lenny's Newsletter
Join this webinar and learn how to use AI to mine gold from phone calls and transform your marketing strategy.
Announcing: The Local Business Content Marketing Guide
Source: Search Engine Land
Unlock the full potential of your local business with The Local Business Content Marketing Guide. Dive into actionable insights, real-world examples, and expert advice to help your business thrive.
Google bulks up Android’s malware defenses to combat new tricks, including AI
Source: Search Engine Roundtable
Google is working hard to spot polymorphic malware.
Google is tweaking Chrome’s search bar to make it easier to navigate the web
Source: Search Engine Roundtable
Google’s browser suddenly has a little less Google Search.
How To Calculate Your Total Addressable Market (TAM) For Powerful SaaS Go To Market Strategies
Source: Search Engine Roundtable
Learn how to supercharge your SaaS Go To Market strategy & target more B2B prospects that are the perfect fit for your ICP.
Google Adds Support For Paywalled Content In Rich Results Test Tool
Source: Search Engine Roundtable
Google adds paywall markup validation to the Rich Results Test tool, helping publishers clarify protected content.
WordPress Update Improves Page Speed With Smarter Script Loading
Source: Search Engine Roundtable
WordPress update adds deferred script loading for faster page speeds and site performance.
YouTube launches new feature to enhance product ad targeting
Source: moz (en-US)
Creators can now target potential customers at optimal moments by adding timestamps to the products they tag in videos.
How To Improve Lead Nurturing For B2B
Source: In-house SEO jobs – SEOjobs.com
Discover B2B lead nurturing essentials, including how to collect and interpret demand intelligence. Optimize, pivot, and futureproof your lead nurturing.
Google Rich Results Test now supports paywalled content
Source: Search Engine Land
You can use this new feature to validate that Google Search understands your content is paywalled.
5 SEO mistakes sacrificing quantity and quality (and how to fix them)
Source: Search Engine Land
Quality and quantity in SEO don’t have to be mutually exclusive. Find out how to fix these common mistakes to scale your SEO efforts.
How To Identify The Blue Ocean For Link Building Strategy
Source: In-house SEO jobs – SEOjobs.com
Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently.
SERP Volatility: What Do You Do About It?
Source: SEO - Practical Ecommerce
This is what SERP volatility is, why it disrupts search traffic and what to do to keep it from happening to you
Google updates Favicon search documentation
Source: Search Engine Land
Google removed the Favicon user agent and said you must allow Googlebot and Googlebot-Image for Google to index your site’s favicon.
10 questions to ask before you create a Google Ads account
Source: Search Engine Land
Ensure a smooth Google Ads account launch by addressing key factors like goals, assets, audience data, and more.
Google Drops Favicon User Agent & Requires Googlebot-Image and Googlebot Crawling
Source: Search Engine Land
Google has updated its favicon search developer documentation to remove the section for the Google Favicon user agent and to clarify that if you want Google to show your favicon you must…
Google Top Stories Tests “Mentioned In These Stories”
Source: In-house SEO jobs – SEOjobs.com
Google is testing another version of these
Bing Webmaster Tools Comprehensive Performance Insights Reports
Source: Search Engine Roundtable
Microsoft Bing is now sending out new emails through Bing Webmaster Tools named
Google Business Profiles Adds Disabled-Owned & Indigenous-Owned Attributes
Source: Search Engine Roundtable
Google has added two new attributes for businesses listed in Google Business Profiles. These attributes are identifies as disabled-owned and identifies as Indigenous-owned. You can access them by ed
New Google Graphical Choose Location For Search Results Overlay
Source: Search Engine Roundtable
Google is testing a new method to ask users to choose their location to better localize or personalize the search results presented to that searcher. This overlay says,
Use AI to turn your calls into a competitive advantage
Source: Search Engine Roundtable
It’s time to unlock your marketing potential.
The Google Algorithm Wall
Source: moz (en-US)
A few weeks ago I visited the Google office in New York City and Gary Illyes showed me the new wall of Google algorithms. I snapped some photos including the one I…
SEO For AI Search: Understand Qualified Clicks
Qualified clicks is a concept that’s relevant to AI search and the future of SEO
How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard – SparkToro
Source: Search Engine Land
Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect
