Dive into the future of paid search & explore the trends, strategies, & technologies that will shape the search marketing landscape.
New Features Coming To GA4 For Analytics 360 Properties
Source: Search Engine Land
Explore new features coming to GA4 for Analytics 360 properties, including custom reporting experiences and new account structuring options.
Daily Search Forum Recap: October 23, 2023
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said cumulative layout shift…
How Georgia-Pacific uses retail media networks to reach customers
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
WordPress LiteSpeed Plugin Vulnerability Affects 4 Million Websites
Source: Search Engine Land
XSS vulnerability patched in popular LiteSpeed caching plugin affects over 4 million WordPress sites
Duda Adds SEO Automation To Their AI Assistant for Enhanced Efficiency
Source: Search Engine Land
Duda rolls out AI SEO automation to complement suite of AI tools for building sites at scale to increase efficiency and lower costs
Google Ads turns 23: A look back at the biggest changes and advances in search
Source: Search Engine Land
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
Google Play Games for PC is getting support for 4K and some console game controllers
Source: General SEO - SEO Blog by Ahrefs
You can now use your PlayStation or Xbox controller.
B2B SaaS SEO: Mapping your keywords to the customer journey
Source: SEO - Practical Ecommerce
Learn how to strategically influence B2B SaaS customer journeys with the right keyword analysis and content tagging for SEO.
How to use Google Bard for better SEO
Source: SEO Agency Jobs – SEOjobs.com
Don’t miss out on Bard’s strategic advantage in SEO. Here are four ways to maximize Google’s AI chatbot for fine-tuning your SEO strategies.
Google sees spike in failed hostload exceeded error in Search Console
Source: Search Engine Watch
Google’s request indexing tool may be having issues due to abuse by spammers.
Vlog #246: Chris Long on E-Commerce SEO
Source: Search Engine Roundtable
In part one, we learned about Chris Long and his experience working with Bill Slawski. Then, in part two, we spoke about helping people with SEO on LinkedIn and using Facebook for…
Search Engine Land Awards 2023: And the winners are…
Source: Search Engine Roundtable
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2023.
Google: Cumulative Layout Shift Not The Reason For Sudden Ranking Drops
Source: Search Engine Roundtable
Google’s John Mueller said that an issue with Cumulative Layout Shift scores would not be a reason why your website suddenly and significantly drops in the Google search results rankings. A Reddit…
Google Search Console Failed: Hostload Exceeded Error
Source: Search Engine Roundtable
Since late last week, there has been a spike in Google Search Console’s URL Inspection Tool showing a
Google News For Context “By The Numbers” Tag
Source: Search Engine Roundtable
Google Search is testing a
Google Ads API Version 15 Now Available
Source: Search Engine Roundtable
Google has released version 15 of the Google Ads API last week but I did not notice until over the weekend. The big updates include but are not limited to new recommendation…
Google “Do More With Search” Feature
Source: moz (en-US)
Google seems to be testing a new search feature to encourage more searches from its user base. There is this new
Google AdSense Vignettes Ads New Frequency Controls
Source: Lenny's Newsletter
Google AdSense this morning rolled out frequency controls for vignette ads format in Auto ads. These frequency controls let AdSense publishers decide how often vignettes are shown to their users.These
Pulse Drummers At Google
Source: In-house SEO jobs – SEOjobs.com
Here is a photo of a musical performance company named Pulse Drummers at the Google office. Pulse Drummers are an Irish drum troupe, they explain. I guess they played at Google’s Dublin…
Social media data’s rising influence on business success
Source: Lenny's Newsletter
Three examples of real businesses successfully leveraging meaningful and actionable insights from social media.
Google Explains The “Hostload Exceeded” Issue With Indexing
Source: Search Engine Land
Google’s John Mueller provides answers about why Search Console URL Inspection Tool fails to index submitted URLs
What Is Bounce Rate, and Does It Matter in 2023?
Source: Search Engine Land
Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your…
Google Trends: How To Use It For SEO & Content Marketing
Source: Search Engine Land
Google Trends offers insights into how users search, in this guide we cover advanced methods to leverage Google Trends for SEO and content planning
Google owes executive $1 million after losing gender bias lawsuit
Source: Search Engine Watch
The jury agreed that Google retaliated when Rowe complained.
You can make YouTube Music your default service on the Apple HomePod
Source: Search Engine Roundtable
Hey Siri, play Tom Jones on YouTube Music.
So long, small phones
Source: Search Engine Roundtable
Good compact phones died with the iPhone Mini.
Pixel 8 Pro teardown exposes its temperature sensor and a sticky battery setup
Source: Search Engine Roundtable
We can finally see Google’s latest flagship phone.
Daily Search Forum Recap: October 20, 2023
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google finished rolling out both…
Google’s fixing a cookie problem with Drive downloads, but not the biggest one
Source: moz (en-US)
Drive downloads, no third-party cookies required.
Use this tactic to drive revenue on your SEO campaigns
Source: tomcritchlow.com
Attend this webinar to propel your entire digital presence into a revenue-generating powerhouse.
Google Completes Rollout of October 2023 Spam Update
Source: Search Engine Land
Google finished rolling out the October 2023 Spam Update targeting thin and misleading content.
SEO outcomes vs. SEO outputs: Understanding the difference
Source: Search Engine Land
Here’s how focusing on outcomes, not just outputs, can align your SEO efforts with your organization’s goals, resulting in a holistic impact.
How to use the Pixel 8’s Best Take to pick your favorite faces in group photos
Source: Search Engine Land
All eyes on you.
X is launching two new tiers of Premium subscription
Source: Search Engine Roundtable
Elon Musk announced that one option will be more expensive but will block all ads, while the cheaper alternative will still display ads.
Search News Buzz Video Recap: Google Heated Core Update Done, Spam Update Done, Twitter/X Blocks Bing, Paywalled Content, SEO, PPC, Ads & Local Search
Source: Search Engine Land
For the original iTunes version, click here.This week, we covered that the Google October 2023 core update is done rolling out; it was a super and incredibly heated core update. Google also…
Exploring programmatic SEO: Real-world examples and insights
Source: Search Engine Land
Explore programmatic SEO through practical examples, from travel and template collections to product comparisons and database-driven pages.
Google October 2023 Core Update Finished Rolling Out
Source: Search Engine Land
It took almost the full 14 days, but the Google October 2023 core update is now officially done rolling out. The October 2023 core update started rolling out on October 5, 2023,…
Google Local Pack Tests Card Design For Reviews, Menu & More
Source: Search Engine Land
Google is testing a new local pack design that shows reviews, menu details and more in these card design. It is not too far off from the original local pack design in…
New: Google Ads Certification Requires You To Record Yourself Taking The Test
Source: Search Engine Land
Google Ads has a certification program and has had one for a while. But Google is now requiring some, if not all, advertisers who take the certification exam to record themselves while…
Google Ads Verification Form Too Long For Advertisers?
Source: Search Engine Land
As you know, Google Ads has been requiring advertiser verification from more and more of its advertisers. Well, one advertiser posted on X saying it is too much, the length and number…
New Google AdSense Related Search For Auto Ads
Source: Search Engine Land
Google has added a new auto ads option to AdSense named related search for auto ads. Related search for Auto ads lets publishers show their users search terms related to the page…
Google October 2023 Spam Update Finished Rolling Out
Source: In-house SEO jobs – SEOjobs.com
Google has finished rolling out the Google October 2023 Spam Update that started 15 days and 12 hours ago. That update began on October 4th at 12:52 pm ET and is now…
Google Chicago Sugar Cookies
Source: SEOSLY
Here are cookies from the Chicago Google office. They have a Ferris wheel on them, with the Google logo and it says Chicago. They look like sugar cookies.I found these on Instagram.This…
New Google Chrome Address Bar Features Enable Quicker Searches
Source: Search Engine Roundtable
Google enhances the Chrome address bar with “smarter” autocomplete, typo correction, bookmark search, and interface updates
Google October 2023 spam update done rolling out
Source: Search Engine Roundtable
This spam update targeted several spam tactics and had a larger impact in some non-English languages.
Kinsta Unveils Free Hosting for Your Static Sites
Source: Search Engine Roundtable
Kinsta announced free hosting for up to 100 static websites, including static WordPress sites, and 100 GB bandwidth per month
5 Ways SEOs Can Use ChatGPT – Whiteboard Friday
Source: Search Engine Roundtable
Dive into this Whiteboard Friday episode with Chris Long as he reveals five ingenious ways SEOs can leverage ChatGPT.
DALL-E 3 Image Generator Now Accessible In ChatGPT Plus
Source: Search Engine Roundtable
OpenAI grants ChatGPT Plus and Enterprise subscribers access to the advanced AI image creation tool DALL-E 3.
Israel-Hamas war: how social media companies are handling the response
Source: Search Engine Roundtable
Social platforms have begun cracking down on moderation.
