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Microsoft Advertising launches new video ad product

Source: Unknown Source

By: Adam Gent

Posted on December 21, 2023

“You can get started in just a few clicks, and there are no long onboarding processes, no set-up fees, and it’s simple to optimise.”

How to create an SEO content plan with Google Sheets functions

Source: SEO - Practical Ecommerce

By: Ann Smarty

Posted on December 21, 2023

Prioritize content creation and updates with these simple, time-saving functions and formulas in Google Sheets.

Director of Growth, SEO & SEM ~ SSENSE ~ Remote (CAN)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

Posted on December 21, 2023

SSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear,…

Surfing the Wave: Setting the Foundations to Scale GTM

Source: Search Engine Land

By: Mark Williams-Cook

Posted on December 21, 2023

Javier Molina, CRO at Starburst Data Dropping Some Knowledge

Go beyond Google Ads with programmatic advertising

Source: Lenny's Newsletter

By: Lenny Rachitsky

Posted on December 21, 2023

Is your B2B digital advertising program ready for a boost? Explore programmatic advertising and its potential for B2B success.

Google September 2023 Helpful Content Update Current Impact & Volatility

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 21, 2023

Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I’ve been seeing mixed signals about how strong and widespread this update is. There are defini

Disavowing The Disavow Tool [Case Study] – How a site owner finally removed a disavow file with 15K+ domains, stopped continually disavowing links, and surged back from the dead

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 21, 2023

Glenn Gabe covers a disavow tool case study where a site owner finally decided to remove a huge disavow file containing 15K+ domains, stopped continually disavowing links, and ended up surging back…

Google Raised Ad Prices To Hit Revenue Goals, Google Executive Said

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 21, 2023

Jerry Dischler, Vice President and General Manager at Google, said under oath in 2020 that Google tuned its ad prices to meet its revenue targets. Ad prices went up 5% to sometimes…

Google Site Names Issues Continue For News Tab?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 21, 2023

Last week we reported that the Google site names issues, according to Google, have massively dropped off, after the last big upgrade to site names in Google Search. Well, that might not…

SEO Content Editor ~ Content at Scale ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 21, 2023

Content at Scale is completely changing the content marketing landscape by building the world’s first AI-driven platform + service that helps companies truly scale their content marketing. Clients hire us to publish…

Google: Compilation Of ChatGPT Output Is Not Unique Content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 21, 2023

Google’s John Mueller said on X that a compilation of ChatGPT output does not make your content unique or worthy of outranking other content on the internet. He posted on X that…

Google Bikes On Google Wall

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 21, 2023

Here is a photo from the Google Pier 57 office of two Google branded bikes hanging on a wall in that building. There are also an array of helmets hanging on the…

White hat link building strategies that work in 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 20, 2023

Discover how quality links can elevate a website’s credibility and boost rankings with no shortcuts – just straightforward strategies

Your guide to CAC payback period

Source: Search Engine Land

By: Cynthia Ramsaran

Posted on December 20, 2023

👀 Are you making one of these mistakes?

Announcing the Search Central Live Mexico roadshow  |  Google Search Central Blog  |  Google for Developers

Source: Search Engine Land

By: Mike Pastore

Posted on December 20, 2023

Moz’s Top SEO – Cyrus Shepard – Spills His Best SEO Tips And Experiments #62 – SEOSLY

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 20, 2023

Episode #62 of the SEO Podcast by #SEOSLY features an SEO legend, Cyrus Shepard, former senior member of the famed Google Search Quality team.

The 3 Big Problems with Asking “How Did You Hear About Us?” | 5-Minute Whiteboard – SparkToro

Source: Content Marketing - SEO Blog by Ahrefs

By: Ryan Law

Posted on December 20, 2023

Marketing attribution is dying. Ad blockers. Privacy laws. The death of third-party cookies. Keyword (not provided). Dark social. It’s an

Microsoft Advertising Unveils Video And CTV Ads At DMEXCO

Source: Search Engine Land

By: Nicola Agius

Posted on December 20, 2023

Explore Microsoft’s latest announcement, which introduces Video and CTV ads to its platform to help brands reach multi-screen users.

Google Confirms: Quality Is Foremost Factor In Search Indexing

Source: In-house SEO jobs – SEOjobs.com

By: nick

Posted on December 20, 2023

Quality content is the top factor influencing Google’s indexing and crawling decisions, per a discussion in a recent podcast.

Daily Search Forum Recap: September 19, 2023

Source: Search Engine Land

By: Nicola Agius

Posted on December 20, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search can now double-check…

Google quietly increases ad prices to meet targets, claims exec

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

Posted on December 20, 2023

Google Ad executive, Jerry Dischler, claims the search engine raises prices by up to 10% without informing advertisers.

Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals

Source: Search Engine Land

By: Nicola Agius

Posted on December 20, 2023

Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.

Google AdSense adds new tools to make site verification faster and easier

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 20, 2023

The platform now offers real-time verification and meta-tag verification in addition to its existing methods.

8 new and updated Pinterest products for advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 20, 2023

The platform says its new and improved tools have been designed to help brands better connect with the Pinterest audience.

Google Bard Now Integrates With Google Apps

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 20, 2023

Bard upgrades integrate Google apps, improve responses, and expand languages.

SEO Specialist ~ Higglo Digital ~ $40k / Contract ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 20, 2023

Higglo Digital is a leading digital agency specializing in high-end web development, search engine optimization (SEO), and branding. We work with a diverse set of clients across multiple industries to build exceptional…

Are you being manipulated by Google Ads?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 20, 2023

Dive into the covert persuasion tactics Google Ads uses to ensure the house always wins and discover strategies to outsmart the house.

TikTok rolls out new label for AI-generated content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 20, 2023

The platform also plans to start automatically labelling content it detects may have been created or edited using AI.

Trojan horse SEO: How to gain traction in new markets

Source: moz (en-US)

Posted on December 20, 2023

Learn the secrets of Trojan Horse SEO for category creation and how to disrupt markets, create engagement and dominate your niche.

The Magic Loop

Source: Search Engine Land

By: Nicola Agius

Posted on December 19, 2023

A framework for rapid career growth

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