Learn about Google’s research into end-to-end query term weighting and how this model could eventually improve search rankings.
Overcoming the Google SGE challenge: Assessment and recovery strategies
Source: Lenny's Newsletter
Join this webinar to learn how it will impact your traffic and more.
Google Ads enhanced conversions and first-party data
Source: Search Engine Roundtable
Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.
9 Amazon reviews best practices to boost sales and trust
Source: Search Engine Land
Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon’s policies.
4 reasons you should try Facebook Dynamic Ads
Source: General SEO - SEO Blog by Ahrefs
Facebook’s AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here’s why.
Google Search Ranking Update Volatility Tremors Around September 12th
Source: moz (en-US)
I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors seemed to…
Google: Meta Description Length Does Not Matter For Ranking Algorithms
Source: Search Engine Roundtable
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X,
Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test
Source: Search Engine Land
A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company…
Google Ship Carrier
Source: Search Engine Land
Here is a massive heavy loader ship carrier that looks like it has the Google super G logo on it. It is not the Google logo, it is GPO Grace logo but…
4 simple ways to put an end to unprotected paid search
Source: Search Engine Land
The imperative of brand protection in search marketing.
Your guide to SaaS packaging 201
Source: In-house SEO jobs – SEOjobs.com
Read this before you give away that new feature for free
Senior SEO Product Manager ~ Zillow ~ $108k-$173k ~ Remote (US)
Source: Search Engine Roundtable
If improving rank for thousands of terms excites you; if you thrive in a dynamic work environment and are thrilled to operate at scale, then this role might be for you! At…
#20 – Alex Mackenzie (Tapestry VC) & Ian Livingstone (Snyk) – Round Table Explaining New Technologies – Javascript Runtimes, Edge Compute, Observability, Encryption, LLMs & AI
Source: Search Engine Land
Listen now | This podcast episode is a new format where I introduce everyone to my go-to brain trust to chat new technologies with. This episode can be consumed end to end…
Ethical Marketing: Definition, Principles, & Examples
Source: Unknown Source
A better way of doing things.
Top SEO Tips From Ex-Googler Kaspar Szymanski #61 – SEOSLY
Source: moz (en-US)
Episode #61 of the SEO Podcast by #SEOSLY features an SEO expert, Kaspar Szymanski, former senior member of the famed Google Search Quality team.
TikTok Shop Officially Launches In The US
Source: The SEO Sprint
With integrations to Shopify, WooCommerce, BigCommerce, and other leading ecommerce platforms, is TikTok Shop the future of social commerce?
Daily Search Forum Recap: September 12, 2023
Source: SEO Agency Jobs – SEOjobs.com
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads will require some…
Screen Sharing Comes To Snapchat For Web
Source: Search Engine Roundtable
Learn how to use Snapchat’s newest feature for screen sharing on the web interface and iPhone app for digital collaboration.
Google CEO on SGE and Search evolution: ‘We’ll get it right’
Source: Lenny's Newsletter
Sundar Pichai compares the shift to SGE to the shift from desktop to mobile – and believes it won’t blow up Google’s current business model.
Staff Product Manager, SEO ~ Reddit ~ $198k-$297k ~ Remote (US +CAN)
Source: Lenny's Newsletter
Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions. Our mission is to bring community, belonging, and empowerment to everyone…
Google Performance Max: Everything you need to know
Source: Search Engine Roundtable
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
A guide for finding product-market fit in B2B
Source: SEO Agency Jobs – SEOjobs.com
Part five of my seven-part series on kickstarting and scaling a B2B business
Google: There Is No Way To Prevent Search Traffic Loss From A Website Revamp
Source: Search Engine Land
Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders. John…
Director of SEO ~ Big Footprint ~ Remote (US)
Source: Search Engine Land
Big Footprints Director of Search Engine Optimization (SEO) is an expert digital marketer with a specific focus on driving overall SEO performance for a wide variety of businesses. Youll be responsible for…
Google To Force Some Suspended Advertisers To Get Verification Before Lifting Suspension
Source: Search Engine Roundtable
Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does not app
YouTube’s Added a New Option to Cut Your Long Form Videos into Shorts – tl;dr Marketing
Source: Search Engine Land
YouTube will enable creators to convert segments of their existing long-form content into minute-long Shorts variations. The new ‘Edit into a Short’ option will enable you to select a section of your…
Introducing: Portfolios
Source: SEO - Practical Ecommerce
Learn more about our new view.
How I Secured $300k In Grants For My Community-Based Business
Source: SEO - Practical Ecommerce
Learn from GeekPack’s success story in securing $300,000 to launch their empowering tech program.
What Are Good Google Ads Benchmarks In 2023? [STUDY]
Source: Search Engine Land
Stay updated on industry Google Ads benchmarks with the latest 2023 benchmarks from Wordstream by LocaliQ.
Daily Search Forum Recap: September 11, 2023
Source: Search Engine Land
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console launched new…
