Pinterest Provides Insights Into Key Topics of Interest Among Male Pinners

Posted on July 9, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Pinterest’s First Trend Report on Male User Engagement

Pinterest reveals that male users now make up over one-third of its global audience, with a significant rise in Gen Z men joining the platform. These men engage with content in positive and authentic ways, focusing on topics like fashion, fitness, tech, and home décor. With nearly 190 million monthly active male users showing high shopping intent, brands have a growing opportunity to target this expanding, buy-ready audience on Pinterest.

Optimixed’s Overview: Unlocking the Growing Potential of Male Audiences on Pinterest

Understanding the Rise of Male Users on Pinterest

Pinterest’s inaugural trend report focusing on male user behavior highlights a significant shift in the platform’s demographics. Men, particularly from the Gen Z cohort, are joining Pinterest in record numbers, now accounting for more than one-third of all users globally. This surge presents a valuable opportunity for marketers to tap into a previously underexplored audience.

Key Interests and Engagement Trends Among Male Pinners

  • Fashion and Style: Male users show strong interest in contemporary fashion trends, reflecting a desire for style inspiration.
  • Fitness and Wellness: Fitness-related content is highly engaging for men seeking health and lifestyle improvements.
  • Technology Products: Tech gadgets and innovations are top of mind, indicating a tech-savvy user base.
  • Home Décor: Interest in home improvement and décor highlights a trend towards lifestyle enhancement.

Why Marketers Should Pay Attention

The growing male user base on Pinterest is characterized by positive, authentic engagement and a rejection of toxic online behavior commonly found elsewhere. With nearly 190 million monthly active male users, many of whom exhibit high shopping intent, Pinterest offers a fertile ground for brands aiming to diversify their audience and increase conversions. Understanding these male-centric trends is essential for crafting targeted campaigns that resonate with this dynamic group.