Reddit Brings Automated Bidding to Brand Awareness and Reach Campaigns

Posted on July 29, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Reddit Expands Automated Bidding to Brand Awareness and Reach Ads

Reddit has extended its automated ad bidding options to include Brand Awareness and Reach campaigns, allowing advertisers to optimize ad spend more efficiently. Advertisers can now choose between lowest cost and cost cap bidding strategies to drive impressions and manage budgets effectively. Early data shows these updates result in a 16% increase in CPM and 17% more impressions. This expansion aims to simplify campaign management and boost performance for both managed and unmanaged advertisers globally.

Optimixed’s Overview: Enhancing Reddit Ad Campaigns with Advanced Automated Bidding Strategies

Reddit’s Latest Update on Automated Bidding for Broader Ad Objectives

Reddit has broadened the availability of its automated bidding tools, previously limited to conversions, app installs, and lead generation, to now encompass Brand Awareness and Reach ads. This expansion helps advertisers streamline campaign delivery and optimize budgets using two new bidding strategies:

  • Lowest Cost: Automatically aims to spend your budget efficiently to maximize impressions.
  • Cost Cap: Allows setting a maximum CPM while optimizing for delivery under that cap.

Benefits and Implementation Details

These updates are designed to reduce manual bid adjustments, enabling advertisers to focus on impact rather than constant management. Advertisers can apply these bidding options by adjusting delivery settings within each ad group, setting daily or lifetime budgets, and optionally entering CPM caps when using the Cost Cap strategy.

Performance Improvements and Strategic Implications

  • Early adopters have experienced a 16% increase in CPM and a 17% rise in total impressions, indicating improved ad effectiveness.
  • Reddit’s integration of AI and machine learning enhances targeting accuracy, supporting advertisers in reaching more engaged audiences, especially during the consideration phase of the buyer’s journey.
  • The platform’s growing role in research traffic, partly driven by Google Search preferences, further strengthens the case for leveraging Reddit ads.

Overall, Reddit’s expanded automated bidding options provide advertisers with more flexible and efficient tools to maximize campaign performance and drive brand growth on the platform.