Search Central Live is coming back to South America  |  Google Search Central Blog  |  Google for Developers

01/26/26
Source: Google Search Central Blog. Read the original article

TL;DR Summary of Search Central Live Returns to São Paulo and Buenos Aires in 2026

**Search Central Live** is coming back to **São Paulo** and **Buenos Aires** in 2026, targeting **SEOs, developers, and content creators**. The events will focus on how **Google Search works**, AI integration, and updates from Search Console and Trends teams. Attendees will get live translations, the chance to engage with **Google engineers**, and network in person. Registration closes February 5, with limited spots available.

Optimixed’s Overview: Google’s Search Central Live Events Engage Latin America with Cutting-Edge SEO and AI Insights

Event Highlights and Audience

Google is continuing its commitment to Latin America by hosting two Search Central Live events in 2026, scheduled for São Paulo on February 24 and Buenos Aires on February 26. These gatherings offer a unique opportunity for professionals involved in digital content, website management, and SEO to deepen their understanding of Google Search’s latest technologies.

Key Topics and Features

  • Google Search Mechanics: Detailed explanations of how Google Search operates and the rationale behind ongoing updates.
  • Artificial Intelligence Integration: Insights into how AI is transforming Search and practical guidance on leveraging these innovations.
  • Product Updates: Presentations from Google’s Search Console and Trends teams on recent developments.
  • Local Partnerships: Information on collaborations with regional companies enhancing Search and News experiences.
  • Browser and AI Tools: Discussions on improving web performance using Google Chrome and AI-driven tools.

Event Experience and Registration

Attendees will benefit from live sessions, many of which will be translated into Portuguese and Spanish, fostering accessibility. The event encourages direct interaction with Google’s Search and News teams, emphasizing networking in a live, unrecorded setting to maintain exclusivity and engagement. Registration is open until February 5, with confirmations sent on February 10. Due to limited capacity, early application is advised.