SEO Daily News Recap for Friday, August 15, 2025
Organic SEO & Search News
Facebook upgrades Professional Dashboard with new insights – The revamped dashboard equips creators with deeper insights, streamlined tools, and cross-device flexibility.
Call it whatever you want – just don’t call it ‘Answer Engine’ – Forget the abbreviation. Your job is still to earn presence and trust in conversational engine results, then make sure that presence pays.
Google Trends API May Still Be The Wrong Tool For You – This article will take you through what the Google Trends API can (and can’t do), and why there’s an alternative that may be better for you.
Paid Search & Platform Innovations
LinkedIn expands Thought Leader Ads to promote event posts – LinkedIn’s new ad format will let you amplify trusted voices to drive event engagement and build credibility with B2B audiences.
Microsoft Copilot Links Local Reviews To Google Maps – It looks like Microsoft Copilot, formerly Bing Chat, is using Google Maps reviews for its local AI results.
Google Testing Loyalty Benefits Section In Merchant Knowledge Panels – Google is testing adding a “loyalty benefits” section to the merchant/retailer knowledge panels.
General Digital Marketing
Future of AI: 7 Key AI Trends For 2025 & 2026 – A look into the future of AI and the rapidly evolving landscape including potential impacts in healthcare, finance, and sustainability.
How Many Google Searches Are There Per Day? August 2025 – A regularly updated report of how many Google searches are processed each day.
Video: Google Volatility Continues, Preferred Sources, Site Hack Demolishes Traffic & Google On AI – The Google search ranking volatility has not calmed down since the June core update and we are in mid-August and expecting another core update soon.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: August 15, 2025
Here is a recap of what happened in the search forums today…
Source:
Search Engine Roundtable
Google May Add Analytics For Preferred Sources
Google recently launched the preferred sources for top stories within Google Search. But there is no way for publishers to know how many of their readers selected their website as a preferred source. But Google said they are "looking into this" and may provide such data to publishers.
Source:
Search Engine Roundtable
Google Search Age Verification: Confirm You’re An Adult
Google Search started to roll out the age verification that it said it would begin doing a couple of weeks ago. Yes, it is not just YouTube, it goes across Google Search ads too, as we reported back a couple of weeks ago.
Source:
Search Engine Roundtable
Traffic From Google To Publishers Stable Over Years Says New Third Party Study
The studies we have thus seen from third parties have all said traffic from Google Search to websites has declined a lot since AI Overviews came out. But we have a new study from Chartbeat that says traffic to news publishers from Google (including Discover) has been stable over the past few years.
Source:
Search Engine Roundtable
Video: Google Volatility Continues, Preferred Sources, Site Hack Demolishes Traffic & Google On AI
The Google search ranking volatility has not calmed down since the June core update and we are in mid-August and expecting another core update soon. Google launched the preferred sources feature for Top Stories…
Source:
Search Engine Roundtable
Technical SEO
Google Trends API May Still Be The Wrong Tool For You
This article will take you through what the Google Trends API can (and can’t do), and why there’s an alternative that may be better for you.
Source:
Unknown Source
Future of AI: 7 Key AI Trends For 2025 & 2026
A look into the future of AI and the rapidly evolving landscape including potential impacts in healthcare, finance, and sustainability.
Source:
Unknown Source
How Many Google Searches Are There Per Day? August 2025
A regularly updated report of how many Google searches are processed each day.
Source:
Unknown Source
50 NEW Artificial Intelligence Statistics (July 2025)
Explore insightful and up-to-date statistics on artificial intelligence (AI) including market size, growth, business use, job risks & more.
Source:
Unknown Source
Microsoft Copilot Links Local Reviews To Google Maps
It looks like Microsoft Copilot, formerly Bing Chat, is using Google Maps reviews for its local AI results. It also links directly to the Google Maps business profile listing when you click on the review stars and ratings from Copilot.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Google Suggests AI SEO Acronyms May Lead To Scams & Spam
Google’s John Mueller replied to a lot of the hype around all GEO, AIO, AEO, etc topics floating around the SEO space. John said on Bluesky, "The higher the urgency, and the stronger the push of new acronyms, the more likely they’re just making spam and scamming."
Source:
Search Engine Roundtable
Content Marketing and Strategy
Call it whatever you want – just don’t call it ‘Answer Engine’
Forget the abbreviation. Your job is still to earn presence and trust in conversational engine results, then make sure that presence pays.
Source:
Search Engine Land
How much content do top-ranking eCommerce category pages really have?
.takeaways-card { background-color: #f8fafc; border-radius: 8px; box-shadow: 0 4px 12px rgba(0, 0, 0, 0.08); max-width: 100%; margin: 30px auto; overflow: hidden; } .takeaways-header { background-color: #1c1f1c; color: #ffffff; padding: 16px 24px; font-size: 18px; font-weight: 600; } .takeaways-content { padding: 24px; color: #333; line-height: 1.6; font-size: 15px; } .takeaways-content ul { padding-left: 20px; margin: 0; } .takeaways-content li { margin-bottom: 14px; } @media screen and (max-width: 480px) { .takeaways-card { margin: 20px 10px; border-radius: 6px; } .takeaways-header { font-size: 16px; padding: 14px 18px; } .takeaways-content { padding: 18px; font-size: 14px; } } Key Takeaways. The “ideal” word count for eCommerce category
Source:
Digitaloft
Career Development and Industry Trends
How To Speak the Language of Your Top SEO Stakeholders
Are your SEO proposals getting lost in translation? This episode outlines why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the…
Source:
moz (en-US)
E-commerce and Affiliate SEO
Google Testing Loyalty Benefits Section In Merchant Knowledge Panels
Google is testing adding a "loyalty benefits" section to the merchant/retailer knowledge panels. This would show on the right side of the page, under the description of the retailer.
Source:
Search Engine Roundtable
The ultimate Shopify SEO and AI readiness playbook
Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.
Source:
Search Engine Land
User Experience and SEO Optimization
Facebook upgrades Professional Dashboard with new insights
The revamped dashboard equips creators with deeper insights, streamlined tools, and cross-device flexibility.
Source:
Search Engine Land
Paid Search & Platform Innovations
Paid Search and Advertising
LinkedIn expands Thought Leader Ads to promote event posts
LinkedIn’s new ad format will let you amplify trusted voices to drive event engagement and build credibility with B2B audiences.
Source:
Search Engine Land
The end of easy PPC attribution – and what to do next
Cookies are disappearing and tracking is fractured. Here’s how to rebuild PPC attribution so you can see what’s really working.
Source:
Search Engine Land
Job Postings
Job Postings
8/15/2025
Product Manager I – SEO (Consumer Growth) ~ Coinbase Growth ~ Remote (USA)
Coinbase Growth is a consumer facing team that works on scaling Coinbase by identifying the highest impact opportunities across all of Coinbase that better connect users and maximize core product value. Our team is looking for a Product Manager to focus on search engine optimization (SEO). What You’ll Be Doing: Own a focused product area […]
Source:
In-house SEO jobs – SEOjobs.com
