Daily Search Forum Recap: February 6, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google unleashed its first core update of 2026…

Source:
Search Engine Roundtable

Google Partner Portal Redesigned

Last week, Google updated the design for the Google Partner Portal for advertisers. Google said the new look makes it "simpler to understand your goals and to track all your points activity."

Source:
Search Engine Roundtable

Microsoft Bing Unshipping Frankenstein Recipes In Search

We covered how horrific the AI-based Frankenstein recipes can be in Google Search, where it mashes up recipe steps from various publishers and acts like it is a real recipe from a source. Well, Bing had something similar but Jordi Ribas from Microsoft said they are "unshipping" the feature after the feedback was received.

Source:
Search Engine Roundtable

Video: Google Discover Core Update, Listicles Hit, Google Ads, ChatGPT Ads Ready & Microsoft Publisher Content Marketplace

This week, we covered the first core update of 2026, the February 2026 Discover core update. Meanwhile, there is an ongoing super-heated and volatile Google search rankings. Google has nothing to share about the recent unconfirmed ranking updates. Google said its search algorithms, spam detection…

Source:
Search Engine Roundtable

Google & Bing don’t recommend seperate markdown pages for LLMs

This is a heated debate now, but it seems that the major search engines are not recommending this "strategy."

Source:
Search Engine Land

How to Build AI Citations — Whiteboard Friday

Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive outreach to get your brand referenced in AI answers.

Source:
moz (en-US)

Why content that ranks can still fail AI retrieval

AI systems don’t evaluate pages the way search engines do. Learn how extraction, embeddings, and structure determine reuse.

Source:
Search Engine Land

ChatGPT & Perplexity Treat Structured Data As Text On A Page

To fuel the debate in the SEO world of the topic of structured data and LLMs and AI engines, we are hearing that once again, AI engines like ChatGPT and Perplexity are not using structured data in any special way.

Source:
Search Engine Roundtable

Google AI Mode Follow Up Suggestions

We saw Google test follow up questions below the AI Mode responses back in July. Now Google is testing follow up search suggestions, not necessarily in question format, at the bottom of some AI Mode results.

Source:
Search Engine Roundtable

Why most B2B buying decisions happen on Day 1 – and what video has to do with it

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.

Source:
Search Engine Land

How PR teams can measure real impact with SEO, PPC, and GEO

A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.

Source:
Search Engine Land

Performance Max reporting for ecommerce: What Google is and isn’t showing you

Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve campaign control.

Source:
Search Engine Land

Google Ads adds a diagnostics hub for data connections

Google Ads’ new diagnostics tool helps advertisers spot data connection issues early and protect conversion tracking and campaign performance.

Source:
Search Engine Land

Performance Max built-in A/B testing for creative assets spotted

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

Source:
Search Engine Land

Google Ads Mixed Campaign Type Experiments Live For Some Advertisers

The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for some advertisers. This feature allows advertisers to test multiple campaign types, budgets, and settings across campaigns in a single experiment.

Source:
Search Engine Roundtable

Marketing Strategist (SEO/PPC)

About the Role We’re looking for a data-driven Marketing Strategist to support leadership and assist with optimizing our paid and organic growth efforts. This role sits at the intersection of PPC strategy, SEO execution, and performance analysis—ideal for someone who loves turning insights into measurable results. You’ll be responsible for documenting, executing, and optimizing campaigns […]

Source:
In-house SEO jobs – SEOjobs.com

Digital Marketing Strategist (SEO, GEO, CRO)

Job Description Salary: $75,000-$90,000 Hanson is seeking a data-driven strategist to join our team as a Digital Marketing Strategist. This role bridges the gap between marketing strategy, analytics and technology to help ensure our clients websites and digital tools perform at their highest potential. Youll work closely with cross-functional teams to optimize digital experiences, drive […]

Source:
SEO Agency Jobs – SEOjobs.com

Digital Marketing Manager (SEO/PPC)

Who We Are With a legacy spanning four decades, Action Property Management has become the premier choice for homeowner’s association management. Founded in 1984, Action began with a single client and a vision to elevate ethical and professional standards in the HOA industry. Our unwavering commitment to integrity, and professionalism coupled with our core values […]

Source:
In-house SEO jobs – SEOjobs.com

SEO Strategist

Join Aya Healthcare, winner of multiple Top Workplace awards! We’re seeking a motivated SEO Strategist to join our fast-paced marketing team and help drive organic growth across multiple healthcare brands and websites under the Aya Healthcare umbrella. This role offers an exceptional opportunity to gain comprehensive corporate SEO experience while working alongside industry-leading professionals. Reporting […]

Source:
In-house SEO jobs – SEOjobs.com

Senior Head of Organic Content Marketing

About the Role The Company is seeking a Senior Head of Organic Content Marketing to take on a pivotal role in scaling and optimizing organic content across various platforms. This is a hands-on, operator position with a primary focus on increasing the volume and quality of content on YouTube, Instagram, and LinkedIn. The successful candidate […]

Source:
Expert Level SEO Jobs – SEOjobs.com

Digital Marketing Manager (SEO/PPC)

Job Description PLUS Incentive & Rich Benefit Plan Position Summary The Digital Marketing Manager is a key role responsible for the strategy, execution, and optimization of Olympic Hot Tub’s digital marketing efforts. You will work closely with the Company President and external partners to develop and manage cohesive digital campaigns that drive qualified traffic, generate […]

Source:
In-house SEO jobs – SEOjobs.com