SEO Daily News Recap for Friday, June 13, 2025
Organic SEO & Search News
How to Calculate Cosine Similarity of Vector Embeddings in Google Sheets (w/ Free Sheet Template & Apps Script) – This guide provides insights on calculating cosine similarity of vector embeddings in Google Sheets to measure link relevance, moving away from traditional link metrics towards relevance-based analysis. Learn how to generate vector embeddings for web pages using tools like Screaming Frog and OpenAI.
Video: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads – Recent developments in search include Google experiencing serving issues across various platforms, the rollout of Google AI Mode in the U.S., and updates on Google Search and Google Ads features such as custom segments with estimated audience size and removal of opt-out options for AdSense publishers.
Daily Search Forum Recap: June 13, 2025 – A summary of the latest search forum discussions highlighting Google’s recent issues with search services, the introduction of new features like “Back To All” in autocomplete, and removal of certain structured data support by Google.
Paid Search & Platform Innovations
Google AdSense To Remove More Opt Out Options – Google will be eliminating additional ad technology vendors opt-out control from AdSense Blocking controls by July 7th, limiting publisher options for opting out of certain ad technologies.
Google Search “Back To All” In Autocomplete – Google is testing a new “back to all” feature in autocomplete search suggestions, providing users with additional search shortcuts for a seamless search experience.
Google Ads Custom Segments With Estimated Audience Size – Google Ads now displays estimated audience size in custom segments for advertisers, enabling them to evaluate campaign reach and effectiveness with more precision.
General Digital Marketing
44 AI Marketing Statistics for 2025 – Explore the latest AI marketing statistics to enhance your marketing strategy and stay informed on the evolving landscape of artificial intelligence in marketing.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Video: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads
This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google’s Sundar Pichai said AI Mode…
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Search Engine Roundtable
Daily Search Forum Recap: June 13, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google had some serious issues with Google Search, Discover, Lens and voice search yesterday – it is all fixed today. Google AI Mode is now really rolling out in the U.S. Google dropped support for seven structured data elements. Google Search is testing back to all. Google Ads custom segments shows audience size now. Google AdSense removed more opt out options. Finally…
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Search Engine Roundtable
Google Search "Back To All" In Autocomplete
Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now Google is testing a "back to all" option in the autocomplete.
Source:
Search Engine Roundtable
Google Drops Support For More Structured Data
Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in the search results page. Google calls this "Simplifying the search results page."
Source:
Search Engine Roundtable
Google Rolling Out AI Mode In The US
At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that rollout seems to have started some time yesterday. If you try to go to AI Mode in the U.S. when signed out of Google or in incognito mode, it should work for you.
Source:
Search Engine Roundtable
Technical SEO
How to Calculate Cosine Similarity of Vector Embeddings in Google Sheets (w/ Free Sheet Template & Apps Script)
This guide was created to sit alongside my talk at SMX Advanced 2025: Measuring Link Relevance Using Vector Embeddings and Cosine Similarity to show you how to calculate cosine similarity of vector embeddings in Google Sheets. At SMX Advanced 2025, I spoke about how to measure link relevance using vector embeddings and cosine similarity, in a bid to encourage our industry to move away from increasingly meaningless link metrics like link count and towards relevance-based analysis. Lots of guidance exists on how to generate vector embeddings for web pages using Screaming Frog and OpenAI, but there’s little out there on
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Digitaloft
AI and Machine Learning in SEO
44 AI Marketing Statistics for 2025
The top AI marketing statistics to know and inform your marketing strategy.
Paid Search & Platform Innovations
Paid Search and Advertising
Google AdSense To Remove More Opt Out Options
Google announced that it will be dropping more of the opt-out options available to Google AdSense publishers. Specifically, Google said that by July 7th it will remove the additional ad technology vendors opt-out control from AdSense Blocking controls.
Source:
Search Engine Roundtable
Google Ads Custom Segments With Estimated Audience Size
Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you to properly test the campaign.
Source:
Search Engine Roundtable
Job Postings
Job Postings
6/13/2025
SEO Strategist ~ EverCommerce ~ $100-130k (CAD) ~ Remote (CAN)
EverCommerce (Nasdaq: EVCM) is a leading service commerce platform that helps over 690,000 global service-based businesses accelerate growth, streamline operations, and enhance customer retention through integrated SaaS solutions. Our EverPro brand focuses on empowering Home Service Professionals with business management software, payment solutions, and customer experience applications. Learn more at EverCommerce.com. We’re seeking an SEO […]
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In-house SEO jobs – SEOjobs.com
Job Postings
6/13/2025
SEO Content Marketing Manager ~ Airwallex ~ $105-165k ~ Hybrid (San Francisco, US)
About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and […]
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In-house SEO jobs – SEOjobs.com
