SEO Daily News Recap for Friday, May 2, 2025
Organic SEO & Search News
Microsoft Bing Tests Half Underline For Search Bar – Microsoft is not only testing removing the name “Microsoft Bing” from its search bar and logo, Microsoft is also testing shortening the underline under the search tab to about half the length.
Google Merchant Center Search For Products – Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named “Search for Products” that you can click on and will let you pick from a pre-defined set of searches or you can type your own search.
Google AI Mode Being Tested In Wild, Product/Place Cards, History Tab & More – Google is expanding AI Mode both in terms of features and access. Google is testing AI Mode in the wild with a limited number of searchers. Google also opened up its waitlist to all 18+ U.S. users. Google added product and place cards to the AI Mode results. Plus, Google added a history tab.
Paid Search & Platform Innovations
Google Ads To Display Payment Profile Name In My Ad Center – Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified advertiser name, starting this month.
What’s Changing With Google Ads Interview With Ginny Marvin – Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what is changing with Google Ads. The interview is about an hour and is well worth watching or listening to.
Video: Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search – This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data…
General Digital Marketing
Google AI Mode is now out in the wild, drops waitlist, adds places and product cards and a new history bar – Google Merchant Center added search of products in the console. Google’s Ginny Marvin, the Ads Liaison…
App deep links: connecting your website and app – No Description Available Nobody Is Dying on Hills – SparkToro – One massive hurdle for would-be creators is feeling that everything they say must represent a hill they’re willing to die on. Sure, if you’re publicly ChatGPT Shopping vs. Google Shopping Free Listings – ChatGPT has been updated to support product recommendations within
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Microsoft Bing Tests Half Underline For Search Bar
Microsoft is not only testing removing the name "Microsoft Bing" from its search bar and logo, Microsoft is also testing shortening the underline under the search tab to about half the length.
Source:
Search Engine Roundtable
Google AI Mode Being Tested In Wild, Product/Place Cards, History Tab & More
Google is expanding AI Mode both in terms of features and access. Google is testing AI Mode in the wild with a limited number of searchers. Google also opened up its waitlist to all 18+ U.S. users. Google added product and place cards to the AI Mode results. Plus, Google added a history tab.
Source:
Search Engine Roundtable
Video: Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search
This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data…
Source:
Search Engine Roundtable
Daily Search Forum Recap: May 2, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Mode is now out in the wild, drops waitlist, adds places and product cards and a new history bar. Google Merchant Center added search of products in the console. Google’s Ginny Marvin, the Ads Liaison…
Source:
Search Engine Roundtable
Technical SEO
App deep links: connecting your website and app | Google Search Central Blog | Google for Developers
No Description Available
Source:
Google Search Central Blog
E-commerce and Affiliate SEO
Google Merchant Center Search For Products
Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named "Search for Products" that you can click on and will let you pick from a pre-defined set of searches or you can type your own search.
Source:
Search Engine Roundtable
ChatGPT Shopping vs. Google Shopping Free Listings
ChatGPT has been updated to support product recommendations within their version of free listings. Here’s how it compares to Google Shipping.
Source:
SEO Blog by Brodie Clark
User Experience and SEO Optimization
Nobody Is Dying on Hills – SparkToro
One massive hurdle for would-be creators is feeling that everything they say must represent a hill they’re willing to die on. Sure, if you’re publicly
Source:
SparkToro
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads To Display Payment Profile Name In My Ad Center
Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified advertiser name, starting this month.
Source:
Search Engine Roundtable
What’s Changing With Google Ads Interview With Ginny Marvin
Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what is changing with Google Ads. The interview is about an hour and is well worth watching or listening to.
Source:
Search Engine Roundtable
Job Postings
Job Postings
5/2/2025
SEO Content & Blog Manager ~ Highspot ~ $97-145k ~ Remote (US)
About Highspot Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
5/2/2025
Global SEO Director ~ Hilton ~ Hybrid (McLean or Dallas, US)
***This role is based at one of our corporate offices in McLean, VA or Dallas, TX*** This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Global SEO Director, you will support the team in increasing customer […]
Job Postings
5/2/2025
SEO Content Marketing Specialist ~ Designity ~ Remote (CAN)
As a Content Marketing Specialist, you’ll lead end-to-end content strategy and execution for a range of client brands—turning insights into content that ranks, nurtures, and converts. From SEO blog posts and case studies to email sequences and landing pages, you’ll create high-impact assets that support every stage of the funnel. Using AI-powered tools, you’ll analyse metrics, […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
5/2/2025
SEO Manager ~ Marketing Six ~ $50-$70k ~ Remote (US)
Job Overview: We are seeking a knowledgeable and proactive SEO professional to join our team as an SEO Manager for Marketing Six. The successful candidate will be responsible for managing multiple organic campaigns by creating and implementing technical, on-site and off-site SEO strategies. Marketing Six is a fully remote digital marketing company headquartered in Los […]
Source:
SEO Agency Jobs – SEOjobs.com