Daily Search Forum Recap: November 28, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We had a lot, I mean, a lot of Google search ranking volatility this week – a Thanksgiving Google update. Gemini 3 is now used, automatically, for some types of queries on AI Mode. John Mueller said rewriting AI content by humans won’t result in a Google recovery. Google Ads Advisor may take context from your other clients in your MCC account. Google AI Overviews is testing direct event display. Sundar Pichai, Google’s CEO, monitors X for product feedback. OpenAI is scaling up its crawlers and bots. Plus…

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Search Engine Roundtable

Google AI Overviews With Direct Event Display

Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy, but here is how it looks.

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Search Engine Roundtable

Sundar Pichai, Google’s CEO, Monitors X On Launch Days For Feedback

The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He said he is "pretty active on launch day trying to understand what’s working."

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Search Engine Roundtable

Video: Google Ads Account Hijacks, Thanksgiving Google Volatility & Web Guide For All

We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI Mode for more complex queries…

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Search Engine Roundtable

Will Google’s AI Mode Dominate ChatGPT?

Jeff Oxford, an SEO pro, addresses ChatGPT optimization, with a caveat: Google’s AI Mode could eventually dominate.

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SEO – Practical Ecommerce

Gemini 3 Now Powering Google AI Mode For Some Queries

I know Google said on November 18th that Gemini 3 was "shipping in Search on day one." But no, it shipped on November 26th instead. Nick Fox, SVP at Google, said on X, "We’ve just shipped intelligent automatic model routing to Gemini 3 Pro for your toughest questions in AI Mode."

Source:
Search Engine Roundtable

OpenAI Scaling Up Crawling & Bots

OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and crawlers.

Source:
Search Engine Roundtable

Rewriting AI Content With Human Content Won’t Make Your Site Recover In Google Search

Google’s John Mueller said that rewriting AI content by a human won’t change the site’s ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.

Source:
Search Engine Roundtable

Google Ads Advisor Takes Context From Other MCC Client Chats

Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage multiple advertisers under one account, the Ads Advisor responses can mix advice from one chat you had about one client account, to a new chat on a totally different client’s account.

Source:
Search Engine Roundtable

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SEO Agency Jobs – SEOjobs.com

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In-house SEO jobs – SEOjobs.com