Daily Search Forum Recap: September 12, 2025

Here is a recap of what happened in the search forums today…

Source:
Search Engine Roundtable

Google Search Testing Dropping 100 Search Results Parameter

Google Search seems to be testing dropping the ability to see 100 search results on a single page. When you add the results parameter to the end of your search results URL string, i.e. &num=100, it works about half the time.

Source:
Search Engine Roundtable

Google Search Quality Raters Guidelines Updated 9/11

On Thursday, September 11, 2025, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was on January 23, 2025, over seven months ago. This update gives minor clarification as it relates to rating YMYL content and adds a handful of additional examples for rating newer features like AI Overviews. Google also posted fixes for typos and other minor clarifications.

Source:
Search Engine Roundtable

Video: Google Heated Spam Update, Web Declines, AI Mode Updates, AI Max Rolls Out & More

For the original iTunes version, click here.

This week, I covered the ongoing Google August 2025 spam update and how it heated up this week. Google got into hot water over saying the web is rapidly declining. Google AI Mode also said AI Mode would be the default, and then backtracked on that statement as well. Google AI Mode expanded beyond the English language. Google is showing AI Mode in the search suggestions autocomplete. Google released an update to the search quality raters guidelines. Google Search Console dropped reporting on six structured data types. Google’s John Mueller recommends using a traditional TLD, even if it includes hyphens…

Source:
Search Engine Roundtable

Search Central Live Tokyo: The 2025 Return  |  Google Search Central Blog  |  Google for Developers

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Source:
Google Search Central Blog

20 UK Trending Products to Sell (2025)

Discover 20 trending UK products to sell in 2025 backed by market data, wholesale sources, and consumer demand insights. From wellness to tech, find profitable products for your online store or retail business.

Source:
Unknown Source

You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.

Traditional search tracking doesn’t work in AI. Here’s what to do instead: 6 rules for monitoring your brand in AI search.

Source:
SEO Blog by Ahrefs

AI search drives less than 1% of referrals, organic still dominates: Data

AI search is growing fast, but that hasn’t translated into traffic or sales. Organic search remains critical for conversions and traffic.

Source:
Search Engine Land

Google AI Overviews For Currency Exchange Rates

Google may be starting to show AI Overviews when you ask for a currency exchange. I can’t seem to fully replicate this but others are starting to see this.

Source:
Search Engine Roundtable

87% read AI search summaries, 84% shop with AI: Survey

Americans are turning to AI for search and shopping – using summaries for answers, fact-checking links, and making purchase decisions.

Source:
Search Engine Land

The end of the marketing funnel: Why signals are your new opportunity

Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.

Source:
Search Engine Land

Thriving in the AI era of search: Realign, measure, collaborate

Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make your SEO strategies count.

Source:
Search Engine Land

Google Merchant Center Pricing Policies Updated

Google has updated the Google Merchant Center pricing policies for September. The changes include updates in the merchant fees, government charges, import and export costs, regional and installment pricing, price mismatches and automated updates.

Source:
Search Engine Roundtable

Google publishes new guide on Shopping ads pricing

Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.

Source:
Search Engine Land

FTC probes Google and Amazon over ad pricing disclosures

The FTC is probing whether Google and Amazon misled advertisers on ad pricing and auctions.

Source:
Search Engine Land

Top Performance Max optimization tips for 2026

Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.

Source:
Search Engine Land

Bing Testing Sponsored Ads With Three Dots By URL

Microsoft Advertising is testing using three dots, instead of the arrow down, for the sponsored ads URL in the Bing search results. We’ve seen Bing test three dots before but they were horizontal, the new test are vertical three dots.

Source:
Search Engine Roundtable

SEO Strategist ~ SEOasis ~ $36,000 – $40,000 USD ~ Remote (US)

This is a great opportunity for someone who’s hungry to learn and wants to work remotely, have a flexible schedule, and learn valuable skills that will increase your value in the job market dramatically! You’ll start by running day-to-day client fulfillment, but as we grow, you’ll build and lead the team. If you’ve ever wanted […]

Source:
SEO Agency Jobs – SEOjobs.com

Director, SEO Marketing ~ Airwallex ~ $220,000-$270,000 per year ~ Remote (USA)

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and […]

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Expert Level SEO Jobs – SEOjobs.com

SEO & GEO Specialist ~ Firecrawl ~ $90,000-$130,000 per year ~ Remote (USA)

SEO & GEO Specialist Salary Range: $90,000–$130,000/year Equity Range: 0.05%–0.15% Location: San Francisco, CA (Hybrid) Job Type: Full-Time Experience: 3+ years Visa: US Citizenship/Visa Only About Firecrawl Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API […]

Source:
In-house SEO jobs – SEOjobs.com