SEO Daily News Recap for Thursday, February 27, 2025
Overview of the headlines for today’s articles:
According to a recent survey, 59% of Americans tend to click on brands they are familiar with in Google search results. Additionally, almost half of Americans have a higher level of trust in organic search results compared to paid ads, and Google continues to be the most trusted source of information.
SEO expert Marie Haynes sheds light on how Google assesses the relevancy and helpfulness of content. Key factors include meaning, relevance, quality, usability, and context. To boost SEO, focus on generating original, top-notch content that meets user intent, showcases expertise, and authority.
It’s essential to avoid common SEO content pitfalls that could be detrimental to your website’s traffic. Emphasize user experience, quality content, and strategic optimization strategies.
Unlock improved targeting, bidding, and ROI in Google Ads with BigQuery ML, which uncovers patterns, predicts success, and aids in smarter spending decisions.
Google has updated the workings of the Google Ads auction, running separate auctions for each ad location. Understanding branded search is crucial for capturing intent and ranking for relevant queries beyond just your company name.
Recent chatter within the SEO community hints at Google search result fluctuations, although monitoring tools have yet to reflect these changes. Updates include Google Ads running distinct auctions for various ad locations and the release of Google Ads API version 19.
Bing Search now discloses the sources used for its AI-driven “from sources across the web” section, providing transparency to users. Google has introduced top search definitions below auto suggestions to offer quick word definitions. Additionally, Google Ads may be rolling out the high-value new customer mode to optimize bidding strategies for different customer segments.
Bing From Sources Across The Web Shows Sources It Used
Microsoft is now showing the sources it used to generate its AI-based “from sources across the web” section in Bing Search. If you click on the little i icon, Bing will show you where it pulled the list together from.
5 SEO content pitfalls that could be hurting your traffic
Outdated SEO tactics can hurt your traffic more than help. Focus on what matters: user experience, quality content, and smart optimization.
Branded search and SEO: What you need to know
Branded search is more than just your company name on Google. Here’s how to capture intent and rank for the queries that matter.
How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads
Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter.
Google Ads run different auctions for each ad location
An update was made to the Google document on how the Google Ads auction works.
Google Ads Runs Different Auctions For Each Ad Location
Google has updated its “How the Google Ads auction works” page to add a line that says that Google will run different auctions for each ad location.
Google Ads API Version 19 Now Out
Google has released version 19 of the Google Ads API, v19 adds enhanced video assets for Performance Max campaigns, updates to brand guidelines and tons of other additions, changes and removals.
Google Ads High Value New Customer Mode
Google may be rolling out the high value new customer mode for Google Ads advertisers, after it has been in beta for some time. This setting lets you set different bidding priorities for high value new prospects, regular new customers and existing ones.
How Google determines relevancy & helpfulness – Marie Haynes
If you’re looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google’s key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)
Inside Elon’s favorite product feature: The story of X’s Community Notes
Daily Search Forum Recap: February 27, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We are seeing new shuffling with the Google search results, there is a spike in chatter within the SEO community but the tools are not showing it yet. Google Ads runs different auctions for each ad location, a new document update says. Google Ads API version 19 is out. Bing shows from sources across the web source locations. Google has top search definitions below the auto suggest. And Google Ads has high value new customer mode…
Google Search Ranking Volatility Chatter Spikes
I am seeing the SEO community starting to chatter around a lot of Google Search ranking volatility. Keep in mind, the third-party tracking tools currently seem relatively calm. Often, I see the chatter kick in before the tools catch on but not always.
Google Top Search Definitions Below Auto Suggestions
Google is now showing a “top search” definition box below the auto suggestions within Google Search for some searches. I guess it is a quick way for Google to give you a definition for a word.
59% of Americans click on brands they know in Google results: Survey
Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted information source.
Job Postings
Sr. SEO Specialist ~ Pure SEO ~ $80-100k (NZD) ~ Hybrid (Auckland, NZ)
Company: Pure SEO Position: Senior SEO Specialist (On-Site/Hybrid) Type: Full Time Location: Auckland, New Zealand About the Business We’re a culture-driven organization based in Auckland, filled with positive individuals who work hard and know how to celebrate successes. Innovation is in our DNA; we love embracing new ideas and doing things differently. We’re a dynamic […]
SEO Manager ~ Terminix ~ Remote (US)
Benefits Start Day 1 for Full-Time Colleagues – No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to […]
SEO Specialist ~ Hagerty ~ Remote (US)
As a Search Engine Optimization (SEO) Specialist, you’ll take ownership of SEO efforts across Hagerty’s websites. This role reports to the Manager of Content Marketing alongside the Acquisition Marketing team in support of Organic performance and will work closely with product owners and development teams throughout the business. Ready to get in the driver’s seat? […]
Web3 SEO Specialist ~ Hyphen Connect ~ Remote (US/CAN)
About the job We are hiring for one of our ecosystem projects. The company aspires to be the premier marketing agency in web3. They work with top companies & protocols to capture the attention and mindshare that they deserve. They have extensive experience in DeFi and leverage their network, creative, and scientific backgrounds to develop […]
SEO Manager ~ OneCause ~ Remote (US)
Description: Are you ready to join a talented group of rock stars, passionate about driving leads, making the OneCause Brand shine, and leading the industry in nonprofit technology? Our mission as a company is to build better tomorrows, and you’ll help bring that mission to life through valuable content resources for our nonprofits. You will […]
Senior Analyst, Search Engine Optimization – The SEOFOMO Hub
Who are we looking for? Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Sr. Analyst, SEO in the Organic Search department. The Organic Search department is the team that develops and deploys on-page, off-page, technical, and local SEO tactics on a global scale. As a key member <a href=”https://hub.seofomo.co/job/senior-analyst-search-engine-optimization/” class=”more-link”>…<span class=”screen-reader-text”> Senior Analyst, Search Engine Optimization</span></a>
